The names at the moment are only worth reg fee IMHO.
As far as I can tell, the word Pineza doesn't mean anything.
However, develop a site, put the name on other products, spend some money on marketing and you can start to build a brand.
But this goes for any name that you can think up.
Eg. Dasani (The water from Coke) - the word meant nothing until Coke started spending money on the marketing for it. Now they have a brand...
Hope that helps....