An important success metric for a domain extension is end-user adoption and how they market their domain name brand. There are many examples of .com domains advertised on billboards, magazines, and other physical mediums for years, but non-.com physical ad buys are also on the rise. Seeing companies increase their marketing spend on physical ads featuring non-.com extensions is a great value benchmark for domain investors. As non-.com domains grow in popularity among end-users, we will see more of them pushed in the public eye. To help our international community of domain investors see just how these extensions are trending and used in the wild, please post your physical ad sightings!