nice, you get the idea to reg it from that video professor guy that sells cds on tv? He says i think "try my product" all the time. Great ebook name too, i am feeling mid xxx good luck
Highly developable, and if you get lucky someone like the above poster refernces might fall in love with it. That said, its not likely to generate much unsolicited interest, IMO.
I agree that the name has a lot of cool possibilities for development, and could go for a lot to an end-user. But the name itself only looks like mid to high $XX to me. Good luck.