I realise this was a mistake now. Thank god I didn't spend more than low $xx so I should be able to get my money back. When I got it it sounded pronounceable but when I think again everyone would spell it as OQO as the w is silent.
Actually, it's the Q that poses the problem here IMO. I can pronounce this (like Ockwo) but very few, if any, would guess the correct spelling if said on the telephone (most would substitute the Q for C, K or CK as in the example).