On‐page SEO refers to the practice of ‘optimizing’ web pages to help them rank higher in the search engines. The end goal of which is to increase organic traffic to your site.
In 2018, Google is smart enough to understand synonyms and semantically‐related keywords (more on those later!), meaning that you no longer have to obsess about the strategic placement of exact‐match keywords on your web pages.
Read MoreThink of Google as the coach picking players (web pages) for its team (top rankings for a particular search query). If your content isn’t player material—i.e., happens to be what searchers are looking for—you won’t even be in the game, let alone have the chance to win (rank #1)...