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Olowy.com , Buova.com

Labeled as domain in Domain Appraisal started by Ronny Rubinstein, Mar 9, 2018.

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  1. Ronny Rubinstein

    Ronny Rubinstein Established Member

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    Hello

    Looking for ideas of possible end users to these domains as well as constructive criticism and what price range i should ask for them.

    Olowy.com
    Buova.com (Brand bucket accepted)


    Thank you.
     
    Last edited: Mar 9, 2018
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  2. stub

    stub Top Member VIP ★★★★★★★★★★

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    I don't see any value in Olowy.com. I see some value in Buova.com. I would suggest the asking price should be whatever the BrandBucket price is.

    This is not the forum for taking offers. You should post these for sale in the Make an Offer forum.
     
  3. Ronny Rubinstein

    Ronny Rubinstein Established Member

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    Thank you @stub
    Anymore thoughts ?
     
  4. Ronny Rubinstein

    Ronny Rubinstein Established Member

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  5. ValleyRock

    ValleyRock Sales and Outreach

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    Read this :

    Yorkston, Eric, and Geeta Menon. "A sound idea: Phonetic effects of brand names on consumer judgments." Journal of Consumer Research 31.1 (2004): 43-51.
     
  6. Ronny Rubinstein

    Ronny Rubinstein Established Member

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  7. stub

    stub Top Member VIP ★★★★★★★★★★

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    Do you have a link to this? I could only find the 1 paragraph abstract which doesn't really say very much.
     
    Last edited: Mar 13, 2018
  8. Ronny Rubinstein

    Ronny Rubinstein Established Member

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  9. stub

    stub Top Member VIP ★★★★★★★★★★

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    OK. Read the article. But none the wiser. How do I use this to create a brand for selling domain names :)
     
  10. ValleyRock

    ValleyRock Sales and Outreach

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    1. Creating a successful brand name depends not only upon the creation of a name that is congruent with the product category, but one that phonetically fits the positioning of the brand within that product category. P.49
    2. A brand name is composed of individual sounds called phonemes. These phonemes serve two purposes. First, they are the basic building blocks of language and are combined to form syllables and, in turn, words. These words and the syllables from which they are composed supply what we traditionally think of as the meaningful units of a brand name. Second, phonemes can provide meaning themselves through sound symbolism. These sounds provide cues about how the brand may perform on particular attribute dimensions. P.43

    * The York, Eric and Geeta paper is technical; I had difficulty reading it but at the same time if your read the paper or glanced through each page - you would notice he mentioned Klink's paper a number of times. I have added a citation to the paper and also provided a link to it.

    ** The final paper that puts everything into perpective for brandnames is the Kohli and LaBahn paper. It is not technical at all. It is a good high level introduction to brand names and the process marketers or business people enter to find a brand name.

    If you can spare an evening away from unnecessary social engagements to read Klink's paper and Kohli's paper - it should get thrice as hard to buy brand names but the probability that you will buy a strong brand name should rise thrice as many times.

    Case study: I recently uncovered two gems on GD auctions; Tiari.com and Extravalent.com (in the space of 3 - 5 months). But, I did not buy because of my stupidity and unending examination of the probabilities. This happened twice, and I am saying this because once you begin to acquire specialized knowledge you begin to doubt yourself. Maybe, I would have tried to buy if these names had bids (*** against the principle of a margin of safety) but they did not. Extravalent hit the closeouts! and I still did not buy. I was accustomed to seeing junk brand names: so even though my mind had started ignoring junk names my instincts where still validating junknames like crubis.

    • Tiari.com is a strong name for a women's fashion brand (jewelry).
      • Resonates with Tiara, see wikipedia
    • Extravalent is a strong name for selling durable backpacks.
      • Resonates with violent, tending towards power, agression, strength e.t.c
    So success is not merely a function of acquiring new information but largely depends on successfully purging the old habits and replacing them with the newly acquired ones. This takes deliberate actions !

    * Klink, R. R. (2000). Creating brand names with meaning: The use of sound symbolism.
    Marketing Letters, 11(1), 5-20.
    ** Kohli, C., & LaBahn, D. W. (1997). Creating effective brand names: A study of the naming process. Journal of Advertising Research, 37(1), 67-75.
    *** Graham, Benjamin, and Bill McGowan. The intelligent investor. Harper Collins, 2005.

    NOTE: The probability a significant number of members will gain from this discussion is less than 1%. As such, in the spirit of camaraderie; I will most likely in an attempt to provide a guide for brand name identification, write an article and send it to @Eric Lyon for perusal . If it is good, it stands a chance of getting published on the namepros blog.

    Special thanks to @stub and @Ronny Rubinstein ; providence is on your side. I may never have shared this information without your engagement.
     

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    Last edited: Mar 15, 2018
  11. NoBS

    NoBS Established Member

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    They sound strange, and no obvious end user. Would let these expire for sure. One minute wasted on these names are one minute in life you will not get back.
     

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