I like it; has a very nice ring to it even tho not pronounceable. The OJ is nice for Orange Juice and others, the VJ nice for Video Jockey and others. You'll have to get inventive to find ones that work well together, but at least it has a nice sound and it has pairs of letters that immediately mean something.
Still I'd only give it an appraisal of mid - high xx to resellers, and if an end user were to stumble across it and want it, probably still only around1xx - 150 tops unless it was absolutely perfectamundo for their use.
But, you know how LLLL are rising... who knows, in a year.... ?