I like it as 'OH, Very Good'!
Not much for acronyms or abbrevs as-is, so will probably only have value to domainers or someone who wants to get creative with it. Though there are many uses for HVG so the 'O' can be 'online' and that may help.
resellers = in the $110 - 130 range I think
end users = probably in the 300 - 600 range to an interested end user. More, of course, if someone thinks it's perfect for them.
GL, I like it.