Not Just Traitors, .CA now compares .Com Users To Sex Offenders

[MapleDots]

The .CA Authority has “gone negative” in their promotion to encourage registration of .CA names for Canadian residents and businesses. While the first set of ads encouraged patriotism and logic (Showing stats Canadians prefer .ca); now its full-on guilt and shaming. Using a term from Political campaigning where a candidate attacks their rivals, this is called “going negative”.

https://dn.biz/blog/2019/12/16/not-just-traitors-ca-now-compares-com-users-to-sex-offenders/

 

[MapleDots]

How the hell could anyone interpret the commercial to be anything but funny.

Are we living in a world of morons?

 

[MapleDots]

Seriously???

I've seen a few news organizations pick this up and they are twisting the campaign to the ninth degree. It is a humorous campaign made to make us laugh.

I mean, have they watched the commercials at all? They are like a saturday night live skid.

Just goes to show how things can easily be twisted by the media.

I will look to see if I can post the commercial.

 

[Spex]

How the hell could anyone interpret the commercial to be anything but funny.

Are we living in a world of morons?

Society is losing it's sense of humour. Plus, it only take like 3 angry tweeters to ruin everything

 

[MapleDots]

The FUN video

 

[Bernard Wright]

Pouring maple syrup on a keyboard was probably the best.

That was my least favorite part. I don’t like to see messages condoning such behavior. I wouldn’t want this to happen to my laptop. I don’t think it’s funny at all. It’s disrespectful and it lacks class. I know this sort of humor is common these days. So I read books.

 

[7363824]

No... just in a world full of Americans

too far

 

[Bob Hawkes]

I actually don't like the ads that much. I think that promoting the positive things of .ca would be great (high respect among Canadians, excellent lack of abuse characteristics, restricted to those with Canadian presence which while debated among domainers is I think a positive for consumer trust), but don't portray it as a .ca vs .com.

I like funny, but well, these come across as rather dumb to me. If you really want to go funny, not these skits but hire a skilled comedian like Rick Mercer to do a rant about being proud to be Canadian and proud to be on .ca and if we don't do it we all lose. Have no idea whether he would, but I bet one of our many skilled comedians would. Or if not get some respected Canadian musician, sports figure, etc. Maybe tie it in to the CIRA charitable program to support worthwhile groups getting online.

Go positive. Those of us who don't like them should tell CIRA.

Luckily as far as I know the ads do not air in BC!

Bob

 

[jmcc]

Absolutely brilliant. Almost as good as Mark Critch explaining Newfoundland accents (which are perfectly understandable). The numpties who think that it is their job to be perpetually offended must be going nuts over it. It is funny, has got people talking and is probably getting people to register .CA domain names. That's what advertising is meant to do.

Regards...jmcc

 

[frank-germany]

Pouring Maple syrup on someone's laptop, hitting someone with a baseball bat or something. None of these are funny in anyway. That's violence and stupid. Everything about Canada is becoming a joke. Look for creative ways of promoting your .ca and goodluck with trying to compare it with .com.

Yeah violence is promoted everywhere
evil world

it had been better in the old days
like in 1940

 

[Joe N]

This is the first time I had even heard of the campaign. Looks funny! The creators have keyed in on something Canadians have loved to do for decades: laugh at themselves!

Those who say the ads promote violence and hate... I'm sorry, but I don't get it. I respect your opinion, but to me it feels like you're looking for reasons to be offended. I need to believe that society has not become so sensitive as to think that some loud Canadians in goofy Mountie costumes are actually going inspire people do destroy other peoples' property.

 

[frank-germany]

Yeah, you can go watching Micky mouse all day. Better than trying to promote crappy extension the wrong way

a country level ext
is never crappy

when it comes to local traffic



and hint:
it's not Mickey Mouse...

 

[MapleDots]

I would prefer '.com.ca' or '.co.ca' instead of just .ca.

Seriously?

Why on Earth would you want to lengthen a domain?

 

[DomainRecap]

Actually, the main reason to get the .CA is because you operate entirely or mostly within Canada, as you get a search bonus for local results and a company on a .CA is required to have a local presence, so it automatically gets a credibility bump.

A secondary reason is for Canadian multinationals using the .COM to protect their .CA presence + brand.

There is also the benefit of being able to purchase a short & premium .CA for your company rather than settling for a huge, ugly-ass .COM that would sprain your thumb typing it into your phone. The price difference is massive for single-words and LLL domains, and that is a definite consideration in today's business environment.

 

[Recons.Com]

Not funny, imo.

Also ad directed at damaging the business of small business owners using .com in Canada cannot be funny by definition.

 

[DomainRecap]

Tell me this, is a blackface joke acceptable? If it is integrated into a great joke?

Well, Trudeau is a massive, nation-wide joke that somehow got reelected, so yes.

 

[frank-germany]

Hey guys

it looks like the germans are the only one who got a sense humour ! ( u included ) here

the video has gotten attention
so it's a good ad


and it's all about free speech
don't forget

 

[BrandEntrance.com]

How the hell could anyone interpret the commercial to be anything but funny.

Are we living in a world of morons?

Yes.

 

[DomainRecap]

Wow, a kid's cartoon from the 40's used to support a corporate advertisement from 2019... I bet you guys still use leeches and snake oil for all your healthcare needs, right?

Listen, the ad is relatively harmless, but it is stupid and IMO takes the wrong angle with the entire marketing strategy. If you want to promote .CA with humor, there are better ways than inane stuff like a culturally/gender-diverse group of Keystone Cops running around damaging private property and chasing people with baseball bats.

I would have much preferred actual .CA information + edgy/hip humor - i.e. just hire Russell Peters (or a reasonably-priced facsimile) and set him loose.

 

[MapleDots]

Something about .ca alone gives the impression of it being a throwaway extension. -.com.au, -.co.uk, etc have become intuitive to me to such a degree that .ca on it's own almost comes across as lacking legitimacy.

Additionally, -.com.ca is (in my opinion) more aesthetically pleasing.

Where are you from @bourbon ?

I think you are probably influenced by the neck of the woods you are from because in the rest of the world we would never value one of those over a straight .com or ccTLD.

 

[branding]

The United States of America. Lots of diversity in thought here, thank G-d.

I wouldn't value -.com.ca over .com alone, but I would definitely value it and prefer it over -.ca.

Good to know people may think differently about this.

Usually when it's a ccTLD the shorter version is either solely used or preferred.

The reason for people being used to some 3rd level domains is because the second level options were either not an option or highly restricted in the past

.co.uk is definitely the go to tld in the UK though.

That being said, what I personally prefer doesn't matter much. Being a domainers all what matters is what end-users prefer.

 

[mr-x]

....

I will look to see if I can post the commercial.

 

[mr-x]

How the hell could anyone interpret the commercial to be anything but funny.

Are we living in a world of morons?

we're not the ones wearing shorts in .CA, eh

 

[mr-x]

Pouring maple syrup on a keyboard was probably the best.

 

[DomainRecap]

With an IT-firing Porn King President at the CIRA, it's not hard to see the connection:

Internet agency discovers explicit photos on president’s computer — fires IT staff, keeps president

https://www.thestar.com/news/canada...-computer-fires-it-staff-keeps-president.html