My guess is that you will have ZERO type in traffic. The name just does not sound right in everyday english. In my opinion your best hope for this name would be in development if you have the time. Outside of that I would say reg fee at best.
First of all url of Americans for Nonsmokers' Rights is no-smoke.org, I though nosmoke.info works for quitting smoking website or something. Actually overture score tells all but thanks for your comments.
I like it. If it were mine, I'd probably ask about $500 or so for it and be negotiable to maybe a third of that. Not nearly as nice as nosmoking, nonsmoking, or nonsmoker, but still of some value. I have a large portfolio of infos though and based on experience, I'd say PPC traffic will be minimal, but may earn enough to pay renewals indefinitely. The value is in development and usage of the keywords in SEO in my opinion.
Could also be used for products that produce "no smoke" as a product slogan. Smokeless tobacco, smokeless gunpowder, smokeless candles, artificial firelogs, etc.