"Publishing giant Meredith Corp. has launched its first broadband network, Better.tv.
The online video network takes its content from Meredith's stable of magazines including Better Homes and Gardens, Ladies' Home Journal, More, Family Circle, Parents and Fitness, as well as its TV stations, books, Web sites and live events.
The broadband site, which launched this week, hosts more than 20 "channels" arranged by topic, from food, family and relationships to remodeling, entertainment and fitness. Meredith is selling ad space on Better.tv in tandem with its other interactive properties, especially BHG.com, the Web site for Better Homes & Gardens."
continued at:
http://promomagazine.com/entertainmentmarketing/news/meredith_better_tv_041107/
The online video network takes its content from Meredith's stable of magazines including Better Homes and Gardens, Ladies' Home Journal, More, Family Circle, Parents and Fitness, as well as its TV stations, books, Web sites and live events.
The broadband site, which launched this week, hosts more than 20 "channels" arranged by topic, from food, family and relationships to remodeling, entertainment and fitness. Meredith is selling ad space on Better.tv in tandem with its other interactive properties, especially BHG.com, the Web site for Better Homes & Gardens."
continued at:
http://promomagazine.com/entertainmentmarketing/news/meredith_better_tv_041107/
