opinion New gTLD cheat sheet

[000]

What many domain investors don't understand is that the new gTLD's are very much about branding. A lot of people just simply don't, and never will, get it, but that doesn't mean you need to make a lot of silly investments due to your lack of a knack for marketing. Yes, you read that right: you can from here forward stop throwing a little less of your money down the loo! Below you will find a cheat sheet with a brief rundown of which new gTLD's will weather the storm and have any significant relevancy in the coming years.

But.. but... how do you know?!! you must be wondering.

"Surely he must either be in possession of a magical crystal ball, or perhaps has been visited by a time traveling domainer from the future!"

Those are, of course, very natural assumptions, but in fact, the answer is much simpler: I have always had a natural knack for marketing, which happens to be a valuable, yet commonly-overlooked trait when it comes to domain investing. What really makes one domain better than the other? Why isn't shorter always better? If you don't have a good grasp on the psychology of marketing, you're at a disadvantage already in this business. Many domainers are very technical-minded people who don't actually understand the basics of what makes a domain name valuable; there's a lot more to it than statistics. [Having expertise of the language you're dealing with is crucial as well!]

Want to save yourself some time and money and get around all the bs you see thrown around here on an hourly basis?

Read on.




You will know it is time to turn the page when you hear the chimes ring, like this.




***




Just kidding. This won't take long.

There are sooo many new gTLD's that I will initially go over just a handful. Curious about one I've not included? Comment below.



Let's begin now.


- - -


Read these aloud:


CNN com (doesn't sound so great, but it's ingrained in our minds)
CNN top
CNN xyz
CNN win
CNN link
CNN click
CNN bid
CNN management
CNN site
CNN news
CNN web
CNN website
CNN tech
CNN VIP
CNN club
CNN onl
CNN online
CNN TV

Apple com
Apple top
Apple xyz
Apple win
Apple link
Apple click
Apple bid
Apple management
Apple site
Apple news
Apple web
Apple website
Apple tech
Apple host
Apple VIP
Apple club
Apple onl
Apple online
Apple TV

Google com
Google top
Google xyz
Google win
Google link
Google click
Google bid
Google work
Google ninja
Google management
Google site
Google web
Google website
Google news
Google tech
Google host
Google VIP
Google club
Google onl
Google online
Google TV

Sony com
Sony top
Sony xyz
Sony win
Sony link
Sony click
Sony bid
Sony work
Sony ninja
Sony management
Sony site
Sony web
Sony website
Sony news
Sony tech
Sony host
Sony VIP
Sony club
Sony onl
Sony online
Sony TV

Boston com
Boston top
Boston xyz
Boston win
Boston link
Boston click
Boston bid
Boston work
Boston ninja
Boston management
Boston site
Boston web
Boston website
Boston news
Boston tech
Boston host
Boston VIP
Boston club
Boston onl
Boston online
Boston TV

New England com
New England top
New England xyz
New England win
New England link
New England click
New England bid
New England work
New England ninja
New England management
New England site
New England web
New England website
New England news
New England tech
New England host
New England VIP
New England club
New England onl
New England online
New England TV

Times com
Times top
Times xyz
Times win
Times link
Times click
Times bid
Times work
Times ninja
Times management
Times site
Times web
Times website
Times news
Times tech
Times host
Times VIP
Times club
Times onl
Times online
Times TV

Reddit com
Reddit top
Reddit xyz
Reddit win
Reddit link
Reddit click
Reddit bid
Reddit work
Reddit ninja
Reddit management
Reddit site
Reddit web
Reddit website
Reddit news
Reddit tech
Reddit host
Reddit VIP
Reddit club
Reddit onl
Reddit online
Reddit TV

Toy com
Toy top
Toy xyz
Toy win
Toy link
Toy click
Toy bid
Toy work
Toy ninja
Toy management
Toy site (not terrible actually, in this case)
Toy web
Toy website
Toy news
Toy tech
Toy host
Toy VIP
Toy club
Toy onl
Toy online (kind of meh actually in this case)
Toy TV

Toys com (doesn't sound so great, but it's ingrained in our minds)
Toys top
Toys xyz
Toys win
Toys link
Toys click
Toys bid
Toys work
Toys ninja
Toys management
Toys site
Toys web
Toys website
Toys news (the plural doesn't work well)
Toys tech
Toys host
Toys VIP
Toys club (the singular is far better!)
Toys onl
Toys online
Toys TV (the singular is far better!)



LawnMower com (doesn't sound so great, but it's ingrained in our minds)
LawnMower top
LawnMower xyz
LawnMower win
LawnMower link
LawnMower click
LawnMower bid
LawnMower work
LawnMower ninja
LawnMower management
LawnMower site
LawnMower web
LawnMower website
LawnMower news
LawnMower tech
LawnMower host
LawnMower VIP
LawnMower club (doesn't really fit the extension that well, but many product.club's do)
LawnMower onl
LawnMower online (the singular is meh)
LawnMower TV (doesn't fit the extension)

LawnMowers com (doesn't sound so great, but it's ingrained in our minds)
LawnMowers top
LawnMowers xyz
LawnMowers win (no they don't)
LawnMowers link
LawnMowers click (well, they shouldn't)
LawnMowers bid (no they don't)
LawnMowers work (well, hopefully they do)
LawnMowers ninja
LawnMowers management
LawnMowers site
LawnMowers web
LawnMowers website
LawnMowers news
LawnMowers tech
LawnMowers host
LawnMowers VIP
LawnMowers club (doesn't really fit the extension that well)
LawnMowers onl
LawnMowers online (buy lawn mowers online)
LawnMowers TV (doesn't fit the extension)

Namepros com
Namepros top
Namepros xyz
Namepros win
Namepros link
Namepros click
Namepros bid
Namepros work
Namepros ninja
Namepros management
Namepros site
Namepros web
Namepros website
Namepros news
Namepros tech
Namepros host
Namepros VIP
Namepros club
Namepros onl
Namepros online
Namepros TV


THE CHEAT SHEET:

.com is KING, and always will be.... although there is undoubtedly a growing list of viable alternatives.
.top sucks (top? what?)
.win sucks (see above)
.xyz sucks (so obvious it's not even worth getting into)
.site sucks (it's redundant, in a way much worse than .online)
.web sucks (world wide web.... what year is it?!)
.website sucks (it's just so clunky, without the branding appeal of .online)
.click sucks (isn't clicking on the way out anyways? Tap is the new click)
.link sucks (unless a company like Datalink can get Data.link)
.bid sucks
.work sucks
.ninja sucks (let's face it, the ninja thing is passé)
.management sucks (this is one gtld I can dismiss based solely on its length)
.news overall not a lot of great domains, compared to many gtld's, but can work well for brands, niches, short geos
.tech overall a pretty big meh investment-wise, but it will work for some companies (brand.tech)
.host overall a pretty big meh investment-wise, but it will work for some companies (brand.host)
.vip overall a pretty big meh investment-wise, but it will work for some companies (brand.vip)
.club is nice for a wide variety of purposes and will weather the storm
.onl sucks (dot O N L..... are you kidding me?)
.online makes sense. Don't believe me? Well, "online" is the most common domain suffix in the world...
.tv makes sense, and will continue to grow in usage (yes I know it's technically a cctld)


BONUS:

.net: desirability will continue to decline, as there are tons of new not-com options that are more meaningful
.org: desirability will slowly decline, but .org will still be the go-to for non-profits
.info: will slide further into irrelevancy
.biz: will slide further into irrelevancy
.mobi: will slide further into irrelevancy (yes, that is indeed possible)

ccTLD's (country codes like .de .nl etc) will overall hold steady, but generic alternatives will take a small bite out of their share


Obviously there are occasional exceptions. Sometimes the singular is beautiful in one gTLD, and ugly in another. But overall, there is something special about the green domains, and if you can't see it, well.... for the sake of your finances, hopefully you'll marinate on this post for a bit and see the light.

That's all, folks!


This post is little more than the arrogant opinion of one man, so obviously everyone should do their own research.

Disagree with my conclusions? Comment below and tell me how ya really feel!



***


(Some of the coloring is irrevocably mucked up, but you'll figure it out)


***

 

[alcy]

Nah brah, you wouldn't believe a p.o.s. like me anyway.

Now that you're balls deep in domains, it's probably a good time to actually do some research for yourself, rather than continue to absorb miscellaneous hearsay from forums. Your first step should be to figure out What makes a domain desirable?, because clearly you're not following.

I'm about as interested in following you as you are in following me.
so.. not very much.

like many, u want to believe ngtlds are worth something. but they are a deadend and money trap. it makes no difference if you've domained for 20 years or 3 years. its a fight you will not win.

but.. like I said.. you can keep telling yourself otherwise.. and watch me care

on that note, I leave you beaneath me on the floor. I believe they call that a KO.
or TKO... anyway.. u get the point.. ok now.. bye bye kitty be good.

 

[000]

on that note, I leave you beaneath me on the floor. I believe they call that a KO.

That's an interesting perspective, but congrats!

 

[Brandon.Domains]

Do you see .com being dethroned by a single alternative extension? If so, which one?

Not a single extension but sites will spread out over a myriad of new extensions. Why register a second (or third) choice .com for a lot of money when you can get a cool new gTLD domain relatively cheaply?

Within 3-5 years it will be so common to see new gTLD's that .com will no longer be viewed as "necessary", but I really don't see there ever being any go-to, default extension besides .com. Mark my words, in 2050, assuming domain names are still at all relevant, .com will still be the most-used domain worldwide.

There doesn't have to be a default extension. I will mark your words and bet that coffee.shop will be a lot more valuable than coffeeshop.com in the time frame you mentioned (I believe much earlier). A different term will go best with a different extension (travel.agency comes to mind). So it's no longer selectively one extension.

Businesses and consumers will just spread out over all the new and coming extensions over time to the disadvantage of .com registration numbers. You usually don't need more than one domain per business or consumer site.

The whole new extension system was conceived to make website navigation easier and create new space for the much over-crowed (and overpriced) .com extension.

Thanks,
Brandon

 

[alcy]

That's an interesting perspective, but congrats!

thank you kitty.
you were a noble and worthy opponent. I respect that!
til some next fight then!

p.s.good luck with your ngtlds and wish me a lot of luck (and no, this does not imply I think that I need it) with my VR investment.. cause that one is indeed an investment!

I love you kitty.
bye.

 

[Brandon.Domains]

p.s.good luck with your ngtlds and wish me a lot of luck (and no, this does not imply I think that I need it) with my VR investment.. cause that one is indeed an investment!.

With the latest success of Pokemon Go, things seem to be leaning to AR (augmented reality).

Thanks,
Brandon

 

[alcy]

With the latest success of Pokemon Go, things seem to be leaning to AR (augmented reality).

Thanks,
Brandon

this is hardly the place for it.. but since you asked:

it's not that simple... it's a highly complex, 1000 page long VR thread with tons of twists and turns (and hundreds of sales too). one must read it all, participate, become part of it, it must enter your veins, your very cells even! and only then, can you begin to hope that any words you speak about VR, can carry meaning.. and value... and be worth something... and not be empty... you see, VR is like poetry. it's the voice of silence.

drop by if you'd like, we're a fun bunch there. we do bite so you gotta be brave like this kitty... who is now wide spreading on the floor (TKO).

cheers

 

[TopShelf Domains]

now wide spreading on the floor

naughty

 

[000]

Sure, but I am not even talking about mass adoption. I'm trying to figure out why there are so few prominent end users embracing new extensions.

The problem is not reluctance from the public to visit new TLDs, but reluctance from the end users to develop on new TLDs.

New extensions are here, but there isn't critical mass.

It's simple, really, if you take a step back and try to actually be neutral about it:

Most big companies (and many small businesses) have already spent YEARS with their existing website/domain. Why in tarnation would they just up and switch to some fancy new domain? They've usually spent a lot of effort to get to where they're at with their current domain. It seems to me that you're suggesting that ngtld's won't be successful unless big companies literally start switching to them en masse, from their existing website. That's preposterous.

The available sales data confirms that good .com domains continue to command high prices. New extensions have not killed the dotcom market. We are even seeing record sales for rare items like LL.com. Yet there is no scarcity of short domains with so many new extensions...

Yes...... as I said, .com will continue to be KING, overall, compared to any other single extension. The true PREMIUMS will remain desirable for a very, very long time, and many domainers will continue to make big profits on them for a very, very long time. But, the pool of profitable .com-only domainers WILL shrink, as demand shrinks. Very few without outstanding domains will survive.... and by outstanding, I mean Keyword.com, select KeywordKeyword.com, Geo.com, Name.com, LL.com, LLL.com, NN.com, NNN.com, etc etc. The really obvious stuff will - obviously - remain desirable. But the good/fair/mediocre stuff selling even today will NOT continue to sell for long. Already those sales are dwindling.

If you don't have legitimate PREMIUM .com's..... you should absolutely be "scared" if you're not intending to modify your business plan to accommodate the ngtld's!

I think maybe some here don't realize that I, too, have a lot of .com's - and I'll be the first to admit that most are NOT PREMIUMS by 2016 standards, much less 2020 or 2025 standards! Oh, the horror! But times are a-changin' and I'm a-changin' with 'em! Adapt or get left behind!

Many TLDs are pointless and ridiculous. They will either be retired or live on as zombies like .mobi or .tel today.

I 100% agree...... and for that reason, I advise against buying .xyz, .link, .click, .website, etc!
They WILL wind up as zombie extensions!

I think that's the problem. First of all, it's not that easy to find a good keyword that goes well with the TLD. Quite often, it's reserved, for sale by the registry, or for sale by a domainer. Sometimes it's available but the regfee is outrageous. For the potential buyer, it's back to square one. Many viable names are out of reach. Just like in .com...

The other problem is that the pool of keywords that make sense in the TLD is not infinite. It automatically puts a 'cap' on the potential amount of registrations. You might think you have plenty of choice now, in reality you don't if you only consider the realistic options that are available and make sense.

Yes...... it will take work. And companies will all the more spring up to help businesses make decisions like that. Domainers will have to do work too. Life ain't always easy!

On the other hand aftermarket sales for new TLDs are rare, so the buyers clearly continue to favor .com so far.

So impatient !

My conclusion is that the benefits are not that obvious. Few end users really stand to benefit from new extensions. At the present time, the prevailing conditions are such that they are not an 'obvious' choice yet for most businesses.

Sure, few existing household-brand websites will be switched to a new gtld as you seem to expect. That's a whole lot of hassle, and for what?

But it doesn't matter! New businesses just getting their start online, businesses looking to re-brand, businesses running marketing campaigns, etc. - those are the businesses that will benefit from the new extensions. That's why it's a slow process without the instant results you're looking for. Even in 2020, ngtld usage will be nothing like in 2030. In 2030 it will be laughable that there was ever any doubt. That'll be a good tale for grandchildren... ("Back in my day, we were SO sure that anything besides .com would be kicked to the curb!")

Things like this absolutely take TIME.... something that you're clearly not willing to allow. So, that's where your thinking is flawed.

 

[eko prasetio]

geo + vip
geo + store
is ok and good, i think.

 

[000]

geo + vip
geo + store
is ok and good, i think.

Miami.VIP
London.VIP
Denver.VIP
SanDiego.VIP

Yeah I like those. But one should focus on big geos; I would not expect anything from a smalltown.vip.

Miami.store
London.store
Denver.store
SanDiego.store

I don't like geo + store though. Too generic - there are sooo many kinds of stores! Unless their store sells everything, who would ever buy it?

Maybe you're thinking along the lines of

Miamigrocery.store
Londongrocery.store
Denvergrocery.store
Sandiegogrocery.store

.... but I wouldn't touch domains like that with a 10-foot virtual pole. They will likely not be in demand, ever.

 

[Brands.International]

It is very interesting discussion here. It seems to me that many people here are waiting for "official confirmation" that new gTLDs are good investment and good buy..but as we know, any market works like this : once EVERYBODY knows (even your taxi-driver and your cleaning lady ) that some commodity is good investment, prices are already ultra-high .. profit can be made only when we buy at times, when there is still a lot of doubt about something. You see this with real-estate, stocks, commodities, and it is imo same with domain names.

It seems to me that new gTLDs are at breaking point now..just few months ago, registries were selling very nice names for standard fees. Now, more and more registries are putting very high price tags (like 72 000 USD YEARLY renewals) for their good names. I guess that these companies were unsure whether their products will be successful, but now they see that they can afford to come up with this pricing. I would not underestimate their intelligence : registries are owned by people who are millions usd worth, and they are years in this business. If they rise prices like that, it means they already passed some financial point which they needed to achieve (from their shareholders perspective) and now they can relax and try to make some profit. Of course there are some exceptions, but generally this high pricing is now visible everywhere, just try to register some good name at any new gTLD, and you will see it immediately.

Also, I saw recently some posts here on NamePros from members basically complaining about registries setting those high prices now, and suppressing domainer's speculative buys..I would say, of course this is happening, registries started to realize in more massive scale that they should protect some of their premium combinations. They paid millions of dollars at new gTLDs auctions. They are business companies, and not charities..If I would own a registry, I would do the same. Still, there are great opportunities to buy excellent names for standard price at the moment, but these opportunities shrink rapidly everyday and it is much more difficult then just few months ago.

So I would say: do not wait for "official confirmation" from majority, it will be too late by then. Even when you invest at traditional .com, .net, diversify at least a little. If you can pay XX.XXX for LLL.com, you can also buy 30 excellent new gTLD domain names now, lets say each for 20-30 USD, with total investment below 1K, and do very well.

 

[nomen]

It is very interesting discussion here. It seems to me that many people here are waiting for "official confirmation" that new gTLDs are good investment and good buy..but as we know, any market works like this : once EVERYBODY knows (even your taxi-driver and your cleaning lady ) that some commodity is good investment, prices are already ultra-high .. profit can be made only when we buy at times, when there is still a lot of doubt about something. You see this with real-estate, stocks, commodities, and it is imo same with domain names.

It seems to me that new gTLDs are at breaking point now..just few months ago, registries were selling very nice names for standard fees. Now, more and more registries are putting very high price tags (like 72 000 USD YEARLY renewals) for their good names. I guess that these companies were unsure whether their products will be successful, but now they see that they can afford to come up with this pricing. I would not underestimate their intelligence : registries are owned by people who are millions usd worth, and they are years in this business. If they rise prices like that, it means they already passed some financial point which they needed to achieve (from their shareholders perspective) and now they can relax and try to make some profit. Of course there are some exceptions, but generally this high pricing is now visible everywhere, just try to register some good name at any new gTLD, and you will see it immediately.

Also, I saw recently some posts here on NamePros from members basically complaining about registries setting those high prices now, and suppressing domainer's speculative buys..I would say, of course this is happening, registries started to realize in more massive scale that they should protect some of their premium combinations. They paid millions of dollars at new gTLDs auctions. They are business companies, and not charities..If I would own a registry, I would do the same. Still, there are great opportunities to buy excellent names for standard price at the moment, but these opportunities shrink rapidly everyday and it is much more difficult then just few months ago.

So I would say: do not wait for "official confirmation" from majority, it will be too late by then. Even when you invest at traditional .com, .net, diversify at least a little. If you can pay XX.XXX for LLL.com, you can also buy 30 excellent new gTLD domain names now, lets say each for 20-30 USD, with total investment below 1K, and do very well.

Yeah... But it's not that difficult to buy good names at reasonable prices even if they we're already being used and recognized as good investments. If you know what to buy, you'll succeed in domaining in any environment IMO.

 

[Kate]

It seems to me that new gTLDs are at breaking point now..just few months ago, registries were selling very nice names for standard fees. Now, more and more registries are putting very high price tags (like 72 000 USD YEARLY renewals) for their good names. I guess that these companies were unsure whether their products will be successful, but now they see that they can afford to come up with this pricing.

I have a different theory: I think they are trying to squeeze as much money as they can now, because the window of opportunity is closing. They don't even know if they will still be in business in 3 years.

I would not underestimate their intelligence : registries are owned by people who are millions usd worth, and they are years in this business. If they rise prices like that, it means they already passed some financial point which they needed to achieve (from their shareholders perspective) and now they can relax and try to make some profit.

What you're saying sounds reasonable, but the reality is different. First of all, some of new players are new to the industry and they clearly don't understand it. They have all overestimated the demand. Their projections are not realistic. They refuse to learn the lessons from the past, and they continue to create pointless extensions, in spite of the fact that all have failed in the past.

They are not as smart as you think. These companies are just raising other people's money (OPM), the investors/backers are not all experts. They are just investors who have been sold a business idea, and they take a chance in a business venture. The CEO and the employees will get their pay at least for some time. They will make some money, even if the business eventually fails. Then they'll move on. At least they have burned investors' money. Somebody will benefit.
It's like people giving their banker money to invest in stocks, but they don't understand the stock market themselves. They just want to make money, but they take a risk too.

.mobi was more or less bankrupt and was bought by Affilias. It's dead nonetheless. .tel is dead too. But it's been a costly adventure: A look at .Tel’s 14 year, £25 million journey
These TLDs have failed in a context of limited competition. Now the situation is even more difficult. Plenty of extensions will not be viable. Registries will fail. I predict a big mess.
People will be stunned when the first TLDs will be retired from the root (in fact it has already happened). But this is perfectly predictable.

If I would own a registry, I would do the same. Still, there are great opportunities to buy excellent names for standard price at the moment, but these opportunities shrink rapidly everyday and it is much more difficult then just few months ago.

What people need to understand is that the new registries are not regulated like .com or mature ccTLDs. Registries have much latitude to jack up the price dramatically, and there is nothing you can do, because there are no contractual caps.

 

[nomen]

@Kate Didn't know that you can't build real sites on .TEL. Great thinking from the original applicants. I visited a couple of .TELs and couldn't really figure out the purpose of any of them.

 

[Brands.International]

I have a different theory: I think they are trying to squeeze as much money as they can now, because the window of opportunity is closing. They don't even know if they will still be in business in 3 years.


What you're saying sounds reasonable, but the reality is different. First of all, some of new players are new to the industry and they clearly don't understand it. They have all overestimated the demand. Their projections are not realistic. They refuse to learn the lessons from the past, and they continue to create pointless extensions, in spite of the fact that all have failed in the past.

They are not as smart as you think. These companies are just raising other people's money (OPM), the investors/backers are not all experts. They are just investors who have been sold a business idea, and they take a chance in a business venture. The CEO and the employees will get their pay at least for some time. They will make some money, even if the business eventually fails. Then they'll move on. At least they have burned investors' money. Somebody will benefit.
It's like people giving their banker money to invest in stocks, but they don't understand the stock market themselves. They just want to make money, but they take a risk too.

.mobi was more or less bankrupt and was bought by Affilias. It's dead nonetheless. .tel is dead too. But it's been a costly adventure: A look at .Tel’s 14 year, £25 million journey
These TLDs have failed in a context of limited competition. Now the situation is even more difficult. Plenty of extensions will not be viable. Registries will fail. I predict a big mess.
People will be stunned when the first TLDs will be retired from the root (in fact it has already happened). But this is perfectly predictable.

What people need to understand is that the new registries are not regulated like .com or mature ccTLDs. Registries have much latitude to jack up the price dramatically, and there is nothing you can do, because there are no contractual caps.

Well, this view is just a total opposite of mine I respect this, as I like people with consistent views. No one has crystal ball, and many things can happen. And maybe the situation will be somewhere in the middle.

Still one think which makes me believe that new gTLD will be a big success are companies which are involved. I would tend to agree with statement that some of the registrars are mainly raising other people's money, and that the investors/backers are not all experts. But I see that some super players like Google and Amazon are deeply involved in this area too. My following information comes from https://icannwiki.com/ which is excellent source for everybody who want to get raw data on what is going on at the moment with new gTLDs, and what companies are major stakeholders behind these effforts.

New gTLD applications (Google)
Google's 101 originally applied for strings, separated by contested and non-contested, are:
.app, .baby, .blog, .book, .buy, .cloud, .corp, .cpa, .dds, .dev, .diy, .docs, .dog, .dot, .drive, .earth, .family, .film, .free, .fun, .fyi, .game, .gmbh, .goo, .home, .inc, .live, .llc, .llp, .lol,.love, .mail, .map, .mba, .med, .mom, .moto, .movie, .music, .pet, .phd, .play, .plus, .search, .shop, .show, .site, .spot, .srl, .store, .talk, .team, .tech, .tube, .vip, .web, .wow, .you

.ads, .and, .android, .are, .boo, .cal, .car, .channel, .chrome, .dad, .day, .dclk, .eat, .esq, .est, .fly, .foo, .gbiz, .gle, .gmail, .goog, .google, .guge, .hangout, .here, .how, .ing, .kid,.meme, .mov, .new,.nexus, .page, .prod, .prof, .rsvp, .soy, .tour, .youtube, .zip, .みんな, .グーグル, .谷歌[23]

New gTLD applications (Amazon)
Amazon has applied for the following TLDs in ICANN's New gTLD Program: .amazon, .app, .audible,.author, .aws, .book, .bot, .box, .buy, .call, .circle, .cloud, .coupon, .deal, .dev, .drive, .fast, .fire, .free,.game, .got, .group, .hot, .imdb, .jot, .joy, .kids, .kindle, .like, .mail, .map, .mobile, .moi, .movie,.music, .news, .now, .pay, .pin, .play, .prime, .read, .room, .safe, .save, .search, .secure, .shop, .show, .silk, .smile, .song, .spot, .store, .talk, .tunes, .tushu, .video, .wanggou,.wow, .yamaxun, .you, .yun, .zappos, .zero, .亚马逊, .家電, .通販, .食品, .アマゾン, .クラウド, .ストア, .セール, .ファッション, .ポイント, .書籍.[1]

See what new TLDs will Google operate in near future
https://namestat.org/google
Delegated, not Available (39)
.ads.android.app.boo.cal.channel.chrome.dad.day.dclk.dev.docs.drive.eat.esq.fly.foo.gbiz.gle.gmail.goog.google.guge.hangout.here.ing.meme.mov.new.nexus.page.play.prod.prof.rsvp.youtube.zip.グーグル.谷歌

See what new TLDs will Amazon operate in near future
https://namestat.org/amazon
Delegated, not Available (44)
.audible.author.aws.book.bot.buy.call.circle.coupon.deal.fast.fire.got.imdb.jot.joy.kindle.like.moi.now.pin.prime.read.room.safe.save.silk.smile.spot.talk.tushu.wanggou.yamaxun.you.zappos.zero.クラウド.ストア.セール.ファッション.ポイント.家電.書籍.食品

These companies know very well what they are doing, they drive internet for so many years. And they are very far from crash.

 

[Kate]

I just wanted to dispel the myth that registries must know what they're doing, and that you don't invest huge sums of money without a sound business plan. And yet... There are more such examples.
By the way, Google was a .mobi backer too. We were told it couldn't fail thanks to the backing of heavyweights like Visa, Nokia, Google, etc.
But Google have killed dozens of their own projects in one decade. .mobi is just a blip on the radar.

In life plenty of new products, technological innovations are brought to the market and many fail.
Because consumers have to embrace them.
What is clear is that not all TLDs can be successful, there is simply too little demand to absorb the supply. The laws of economics and supply & demand will do the rest. At this point it still hard to tell which ones are viable so make sure you don't bet on the wrong .horse.

 

[Brands.International]

Totally agree. It is evident that some of those new gTLDs are doing really bad, and they should not be accepted and should not go life at first place.

Yep the .horse one is really bad imho. I have never understood expectations behind it

 

[DOMAIN ILLUMINATI]

Interesting, but I am sure .top will top all.
.top will turn into the gem TLD.

 

[000]

Interesting, but I am sure .top will top all.
.top will turn into the gem TLD.

Clearly domains are just a hobby for you, so I'm glad that you've found something you like at least. Goes to show that there truly is something for everyone with the new gtld's.

 

[MR Harrist]

very informative!
not all new Gtld are bad, some good but not all of them! we never sure which one, is it online, site, host or club, college or even ninja!

only market can tell! but most of the time there is a pattern or fundamental to make GTld become succesfull! we just have to read the sign, and that's it! even though it will never be a guarantee we will right all the times!
after all it is investment! so don't take it personally!