Your correct, that it should have been used this election, especially in the US. However, not using it this election does not mean it cannot be used the next US election or elsewhere throughout the world where elections are held
It can be created as a portal, where it provides information on all current elections around the world, the candidates, their past, whos winning, whos loosing, polling stations,news articles related to them, scandals, promises etc. There is good revenue to be generated not just from the traffic, but banner ads can be charged to the parties involved who wish to market their election.