news More than 200 Identity Digital Extensions With Price Increases Oct 6, 2025

[Bob Hawkes]

Identity Digital are changing pricing on the majority of their domain name extensions, more than 200 have changes. These are wholesale increases that will impact all registrars, and will be passed on to registrants, no matter where your domain names are registered.

While the registry needs to inform registrars of price increases, it is up to the registrar how this information is passed on to registrants. Here are a few resources:

• Namecheap alerted users, but only give the new pricing for a few of the TLDs, telling you to contact support for others.
• Dynadot provided a comprehensive list of their new pricing on all TLDs that have changes on Oct. 6.
• Porkbun did a similar thing here, showing their new pricing. They also include other known upcoming price increases, such as the Radix in January 2026. Just enter any TLD, and if there is an upcoming price change now known it will show. You can identify the Identity Digital increases by an Oct 6, 2025 date.

Note that it seems that the TLD Price Changes site has not been updated with any of the Identity Digital price increases.

For almost 50 TLDs I used the Dynadot site to check out the Oct 6, 2025 pricing, and used their current pricing from this page, then calculated the percentage change. Note these are not based on any official registry price increase document, as I could not locate one, despite efforts.

Anyway, here are some observations from the TLDs I looked at:

• vast majority have increases, with most of the increases between about 7% and 30%.
• there are a few cases where it appears there will be no change (e.g. .network) and while .casino is expensive, it appears to actually be going down in price.
• among the biggest increases, in percentage terms, .chat (up 29.9%), .vision (up 29.9%), .plus (up 31.0%), .social (up 25.7%), .company (up 27.6%, but still inexpensive relatively at $17.34/yr),. Note that I only checked about 1/4 of the total list.
• results from some of the TLDs probably of more interest to investors
  .bet up 11%
  .chat up 29.9%
  .digital up 11.3%
  .domains up 9.9%
  .global up 17.1%
  .group up 11.0%
  .life up 8.0%
  .live up 8.6%
  .rentals up 9.6%
  .services up 7.1%
  .solutions up 9.0%
  .world up 11.1%

ICANN rules allow domain names to be renewed up to 10 years in advance to lock in current pricing.

Note that the percentages I calculated are using current and future pricing from Dynadot. It is likely the exact percentage will be slightly different at different registrars as they adjust to charm or rounded pricing.

If anyone has a link to the actual wholesale percentage (or absolute) price increases from the registry, please post in the comments.

If planning to renew in advance, note the precise timing of the increase at your registrar.

-Bob

 

[Jannes]

I had to rub my eyes when Spaceship sent me an email titled "Alert: Price increase on 231 domains".

(when in reality 3 of my domains on Spaceship are affected)

 

[Bob Hawkes]

I had to rub my eyes when Spaceship sent me an email titled "Alert: Price increase on 231 domains".

Yes, and in some cases the increases are substantial. I'm surprised that there has not been more discussion of this, since the price increases are soon.

 

[bmugford]

I love how these obscure extensions rely on an inverse supply and demand business model.

Prices go up because of lack of demand.

Brad

 

[silentg]

 

[Jannes]

Yes, and in some cases the increases are substantial. I'm surprised that there has not been more discussion of this, since the price increases are soon.

Insofar as domainers here even have these TLDs, I suppose many registrations are just 1st year promos, not intended to be renewed. I currently own 5 and happily drop 3 of them.

 

[Bob Hawkes]

I suppose many registrations are just 1st year promos, not intended to be renewed

I agree, and I believe the sharply discounted first year prices on many of these names will be unchanged, so a policy of trying an extension for a year will continue to be an option.

 

[NoobTask]

I would like to dement your statement:

"there are a few cases where it appears there will be no change (e.g. .network) "

Because I got another Namecheap lovely email:

Alert: Price increase on 231 domains
We partner with many registries to bring you a wide range of top-level domains, but occasionally their prices increase, which means we need to increase our prices too.

On October 6, 2025, Identity Digital, the domains registry for .live, .life, .irish, and 228 other domains will initiate universal price increases. These changes will affect renewal, registration, and transfer costs on select TLDs.

See the top domains affected below:​

Domain​	Registration/Transfer​	Renewal/Reactivate​
.live​	$34.48​	$39.48​
.life​	$38.48​	$46.48​
.digital​	$43.98​	$53.98​
.world​	$43.98​	$52.98​
.today​	$29.98​	$38.98​
.news​	$34.48​	$41.48​
.email​	$32.98​	$40.98​
.bet​	$26.98​	$35.98​
.network​	$36.98​	$46.98​
.agency​	$32.48​	$41.98​
.bio​	$76.98​	$84.98​
.media​	$47.98​	$58.98​
.irish​	$22.98​	$31.98​
.rocks​	$22.98​	$29.98​

If you want to take advantage of the current price tag, renew, register, or transfer your domains before October 6, 2025.

 

[Jannes]

Yes it seems .network and .casino get no special treatment anywhere.

 

[NoobTask]

Thing is.. I am fine when they price increase at inflation range.
But bump up 30% and more is steal and nothing else.
Especially when domain TLD wasnt cheap before.

Yeah very smart bump from 30 to 45...

 

[Jannes]

I "blame" the success of .ai, now every registry thinks they can sell their mediocre extensions at those prices.

 

[clear123]

Capital comes into the world dripping from head to foot with blood and dirt.

 

[Altetra]

Another way to force us to use the AI in everything, this prices increase every year, for sure is on purpose.
We even did not had any sales of them, the offers were a couple, but I did not see more interest increase in such nGTLD's from end users.
Many websites are being dead already, most domains I search are parked, for sale or not resolving, I doubt people will be enticed even to hand register them, not mentioning even how many are expiring daily.
Call me crazy but I think they have an agenda with this prices increase.

 

[Bob Hawkes]

"there are a few cases where it appears there will be no change (e.g. .network) "

You are quite right @NoobTask


**** UPDATE .NETWORK PRICES INCREASING****
I rechecked from the original sources at Dynadot. and it appears that the price is increasing by 12.39% for the .network extension, to $29.11 at Dynadot from $25.90/yr currently.

I am outside the edit window for the original post.

My apologies for this error.

Bob

 

[Bob Hawkes]

I "blame" the success of .ai, now every registry thinks they can sell their mediocre extensions at those prices.

I was thinking about this and come to a similar conclusion. The success of both .io and .ai, with relatively high renewal fees, has paved the way for registry to see that high renewal prices can be associated with successful TLDs. Of course for end users renewals of $50 or $100 or even more are inconsequential. For investors, the difference between $25 and $50 per year on a domain name can make a huge dent in whether profitable.

-Bob

 

[Eric Lyon]

You would think, that after all these years, knowing that domain investors/resellers are the ones in the trenches, on the front lines, pitching and selling all these domain extensions (Classic Legacy gTLDs, ngTLDs, ccTLDs, BlockChain/Handshake, etc..), that all the added premium pricing and registration/renewal price increases, is just going to squeeze the investor/reseller out of the picture and the only ones left to go into the trenches to pitch will be the registrars and registries (Who don't like getting dirty in the trenches).

I think too many registries and registrars hired domain investors to head up some of their structural related departments aimed at growth/retention and the result is the registrars and registries absorbing the investment/resale aspects of the industry. I mean, you have some registrars holding and managing their own large domain portfolios now, to soak up more of the aftermarket revenue potential and registry premium prices because they don't want to leave any money on the table for a reseller to earn instead of them.

At some point, something is going to break or fail.

In the meantime, the hired advisors will tell the registrars/registries to complete the price hikes and then, focus on scooping up the increased revenue on the auto-renewals for an instant influx in cash-flow / working-capital, then apply a discounted registration promotion for 3 to 6 months to make everyone happy again.

That rinse and repeat cycle may continue working for a while, but the overall registration retention will eventually suffer. Feels more like a short term sprint than a long term marathon. At some point, the ceilings will get hit and the only buyers for certain TLDs will be end-users/start-ups, as investors/resellers start to jump ship and pivot to a different TLD with more meat on the bone to profit from.

Or, maybe the above is all just speculation and there's nothing to see here, move along, these aren't the droids you're looking for....

 

[MarkedMarket]

Just a final reminder for those that still want to renew some of these domains at a cheaper price point. You have less than 2.5 hours to do so.

 

[NameGroove]

Here are some more price increases coming up on Apr 1 2026

https://twitter.com/x/status/2027771915310411951

 

[Ali Mustafa]

For end users $30 to $45/year is nothing but for investors holding 500–100 names thats a serious hit to portfolio math. This is exactly why I am cautious with many new gTLDs as predictability matters & with .com you rarely wake up to 20–30% jumps across 200+ extensions at once. Higher renewals force sharper selection. Weak names get dropped. Only the absolute best survive.

Maybe that is the quiet consolidation phase we are entering.