You can reach out to people using less effective branding. For instance, if someone uses the sites mindvers.org or mindversstore.com you could reach out to them with an offer.
Granted, I don't think mindvers.com is going to be particularly valuable because people who hear it will think "mindverse dot com," so it completely fails the legibility test (sometimes known as the telephone- or radio test) and would therefore be considered an ineffective brand.