Microsoft’s New Study Showing That Domain Names Matter

[the_poet]

Microsoft has just released a paper (.pdf) on the value of good domains calling it “Domain Bias” which looks like one of the best papers ever written on the subject of domains that prove out the value of a good domain.

Read more...

 

[lothos]

Sorry domainers, but Microsoft’s study has nothing to do with domains

http://domainnamewire.com/2011/12/1...rosofts-study-has-nothing-to-do-with-domains/

 

[dotker]

i agree it has nothing to do with domains but more on building a reputable brand & people's trust.. But still its a great read!

”What is surprising is that users click on results from rep-utable domains even when more relevant search results are available.”