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discuss Meta's .SUPERINTELLIGENCE Application: Does It Change the Case for .SI?

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Meta has applied for .SUPERINTELLIGENCE in ICANN's new gTLD round. Its application describes a generic extension open to eligible registrants, not a Meta-only .BRAND. Meanwhile, .SI has attracted investors because the letters can stand for superintelligence.

These are two very different naming routes: a long new gTLD still under review and an existing ccTLD already trading.

Would a future .SUPERINTELLIGENCE market help make “SI” more recognizable, or would the shorter name have to establish demand on its own?
 
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