Local Seo

[tobim94]

Hi,

i need an advice for a local Business. My new client has a website, without SEO optimization. So my question is if i should start creating a new Website or to optimize the active Website to get faster result?

 

[iowadawg]

What does your client want?
That is the first question to be answered.

 

[tobim94]

Thanks.

He want to rank fast, also if he need a new Website.

 

[iowadawg]

If the present site suits his business.
Start there with the SEO.

 

[tobim94]

okay thanks

 

[enlytend]

Unless the domain is penalized or a Flash site (cringe) or something, start with what your client has - there's probably some age and authority attached to it. If there are glaring PROBLEMS with the site (canonical errors, thin content, spammy use of keywords, useless or spammy page titles) fix those. Start talking redesign if the site's really dated or hard to use (plan for mobile-friendly if you do) but doesn't need to be your first priority. Don't go blowing away pages until you see if there are any decent links in to them, and redirect them to similar content if need be.

Have you worked with local search before? Although traditional web factors have become more important lately, there's a lot of groundwork you can do which has nothing to do with the web site - assuming at least some keywords bring up a map "pack" of local listings. A good Google mybusiness page, citations (if you're lucky, they're non-existent and you have a clean slate to work with. If your client has ever used call-tracking numbers or moved they're probably a hot mess), reviews ... Get started with that. Depending on the market he's in and how local his business is, that in itself can jumpstart his visibility.

It takes time, regardless so manage your client's expectations.

 

[nada_book14]

This depend on website content and SERP. If your old website have good content for user then you can use your old website for fast ranking. But if you want to improve the ranking of search by a new website then this is also good. Google search provide priority to the new website having good stuff for users.

 

[Christopherdave]

You will concentrate on local listing where your client want to target and take the relevant website for the submission.

 

[enlytend]

Google search provide priority to the new website having good stuff for users.

Nonsense - especially in local.

 

[johnfsander]

Already existing website is good option because you have to start from zero for new website. However if previous website has low quality backlinks then you should giver preference to new one.

 

[enlytend]

However if previous website has low quality backlinks then you should giver preference to new one.

Every site on the web has some low quality back links. Why would you start over unless there's evidence of a penalty? Even then, you need to weigh the cost and risks of redesigning against the cost to try to remove the penalty.

You can cause all kinds of SEO problems when you redesign a site - even when you "do it right" you'll usually take a hit for a while.

In most cases, you're better off just getting some higher quality links to balance out the rest.

 

[iowadawg]

Heavens, if I checked out all the backlinks to my blog, I would probably find a few that are no good.
But the good does outweigh the bad.

 

[briguy]

Hi,

i need an advice for a local Business. My new client has a website, without SEO optimization. So my question is if i should start creating a new Website or to optimize the active Website to get faster result?

Does this website have a "About Us" (kinda page), F.A.Q. page? Here another namepros posting that I found informative https://www.namepros.com/threads/how-do-you-usually-search-for-a-local-service.842970/

 

[Suraj Soni]

Start with your existing website if you require then you can create some new pages.

 

[nidhivyas]

You can do local business listing of your product and service and create new pages in local listing sites.