I kinda agree with WuLabsWuTecH on this one, its a typo, the letter combination could be better, it isnt pronouncable, atleast not to me.
IMHO a semi-pronouncable domain,, it's as mentioned by Wulabs, stretching it. Sorry!.
A domain that's pronouncable should be typed the same way you pronouce it, if not you'll simply have a hard time branding it, people would basicly try fire.com.
My value is low/mid xx. (because llll's are hot and getting hotter)