The real customers that would contact me via chat were usually for cheap domains under $500, or from lowballers who were trying to get a $2,500 domain for $700. In total, I had about 2-3 sales from live chat, both insignificant to my total sales. I would estimate that my live chat sales were about $1,000 and my total sales for the same year were $120,000. Each of these sales would have completed via email anyway as none of them were impulse buys.
I don't know if you've ever had to negotiate one of your domains on the fly, but it's not something I prefer. I would rather be able to research who I'm talking to, research the current demand for the domain, then send a well thought-out email.
Here's a thought: what if we could pre-qualify, and price-anchor, worthy leads?
95-99% of inquiries on any domains, whether they are via email, landing page, or make offer on marketplaces, are worthless. An easy solution for me has been placing BINs on 99% of my names. Inquiry volume has plummeted, but I've made more money since I started doing that. It makes sense - lead checks out the domain, sees a price, may think it's too expensive, looks away. If they keep coming back, and see the price hasn't changed, and there's no way for them to make an offer, and they still want it - they'll buy.
But I still wonder about lower-tier domains I may be losing out sales on. Like the 500 99c .co I just registered. I did that last year, put BINs on all of them, and made a decent return. But maybe if I had had make offer available, I may have sold more in the $3-$700 range. So, how do I combine the anchoring value of a (higher) BIN price, with the flexibility of make offer?
You can set up chatbots to inquire leads about their price range, and turn them away if they don't match yours - or turn them toward other options in your portfolio. I'm still experimenting, but I set up that chatbot I mentioned earlier on 10 names this week, all names I'm not eager to sell under $10k. And I've gotten about a dozen inquiries (probably most from the link in my post above, but bear with me).
I have four "channels" on my chatbot, essentially.
A. Lead selects "I'm just browsing." I set up a nice automated reply, moving on.
B. Lead selects "I'm interested in this domain." My chatbot asks what they want to do with it, then prompts them to select a price range.
---B1. $500-$1000: I essentially say no thanks, but in that price range you should check out available domains. I don't capture an email, they're not worth my time.
---B2. $1-$5k and $5-10k: These are currently set up as distinct response choices, but have the same outcome: Thanks, that's a healthy budget, but not for this name. Are you open to other names? (If yes, I capture an email, and will follow up personally. If no, they are asked to return if their budget changes.)
---B3. $10k+: That's a worthwhile lead. Right now I just have it set up as an email request to set up an appointment to discuss, but I'm planning on integrating a call button. The lead is warmed up, qualified, so it's worth my time.
This is all to say, it's not a binary game. Doesn't have to be BIN or make offer, live chat (&spam) or no interaction. We can set up interactions that increase the number of leads we get, filter spam, qualify leads, and get us more information to work with to inch closer to a sale.