Link Popularity
The quantity of links to your site is used by the search engines (like Google) to calculate the importance of your site. This measure of incoming links is called "Link Popularity". Press releases are a powerful way in which you can promote your site, service or product while at the same time increasing your link popularity.
Search Engine Optimization
Search Engine Optimization (SEO) is a process of fine tuning your website to get higher rankings on Internet Search Engines like Google, Yahoo and MSN. Broadly speaking there are two types of optimization, "on-page" and "off-page". On-page optimization deals with the layout and format of a web page to make it attractive to a search engine. Off-page optimization deals with external factors like the number of people linking to your page. Let's look at off-page first.
Off-Page Optimization
In trying to quantify the importance of a website, search engines have developed sophisticated algorithms that rank web pages for their quality. The largest factor in determining quality is the number of links to a web page. Links are an almost impartial method of determining how popular a website or a web page is. Or to put it another way, quality websites are the most popular and so have the most links to them. As previously mentioned this is called "Link Popularity". So to improve your standing on the search engine you need a higher link popularity.
Another very important factor in off-page optimization is the text used to link to your site. This is called the anchor text. Adobe ranks the highest in the search engines for the words "click here". Why should that be? The word "click here" isn't in the title of the page, nor is it in the page itself! So why does a search engine like Google rank Adobe so high for this term? Because many of the websites linking to Adobe used the words "click" and "here" many times in the anchor text of their links to Adobe. You know... Click here to download Acrobat Reader...
Source : sitepronews.com
The quantity of links to your site is used by the search engines (like Google) to calculate the importance of your site. This measure of incoming links is called "Link Popularity". Press releases are a powerful way in which you can promote your site, service or product while at the same time increasing your link popularity.
Search Engine Optimization
Search Engine Optimization (SEO) is a process of fine tuning your website to get higher rankings on Internet Search Engines like Google, Yahoo and MSN. Broadly speaking there are two types of optimization, "on-page" and "off-page". On-page optimization deals with the layout and format of a web page to make it attractive to a search engine. Off-page optimization deals with external factors like the number of people linking to your page. Let's look at off-page first.
Off-Page Optimization
In trying to quantify the importance of a website, search engines have developed sophisticated algorithms that rank web pages for their quality. The largest factor in determining quality is the number of links to a web page. Links are an almost impartial method of determining how popular a website or a web page is. Or to put it another way, quality websites are the most popular and so have the most links to them. As previously mentioned this is called "Link Popularity". So to improve your standing on the search engine you need a higher link popularity.
Another very important factor in off-page optimization is the text used to link to your site. This is called the anchor text. Adobe ranks the highest in the search engines for the words "click here". Why should that be? The word "click here" isn't in the title of the page, nor is it in the page itself! So why does a search engine like Google rank Adobe so high for this term? Because many of the websites linking to Adobe used the words "click" and "here" many times in the anchor text of their links to Adobe. You know... Click here to download Acrobat Reader...
Source : sitepronews.com
