Moving is a complicated market - low search, high CPC. Most of the companies in that market are spending a fortune on advertising, and still only getting in front of a small number of eyeballs (see here for some search/ad data.)
Unfortunately it's also a massively competitive market in which companies, particularly brokers, are working on building brand awareness rather than keyword domination. LasVegasMoving.net is a minimal value, reseller market domain, unless you were to put up a lead capture page and get some traffic to it -- in which case it would probably grab a few hundred dollars from either a mover or a broker for moving services.