Key Words on NameDrive

[Long-EZ]

NameDrive Key Words -

1. Are they used by NameDrive to pick which ads show on the page?

or

2. Are they placed in the parked page somewhere for search engines to pick up on?

3. Both 1 & 2 above??

 

[creekway]

RPM is "revenue per thousand." M is the Roman numeral for 1000, so RPM is what you would theoretically earn from 1000 visits.

 

[gazzip]

Many thanks Creekway

.

 

[DOMiNIC]

I was discussing this RPM thing yesterday with Gazzip.

I love Name Drive but despite your explanation it leaves me scratching a whole in my head too.

For example one of my domains has earnt $4.91 so far this month but the RPM says $4.03 :td:

Yet another has only earnt $1.46 but the RPM says $7.13.

I think it stands for Revs Per Minute something to do with your CD rom maybe??? :hehe:

 

[B33R]

He is right, it's revenue per thousand impressions (aka views)

1000 / views x revenue = RPM

 

[NameDriver]

Hi guys,

Just to cover the RPM point:
RPM is revenue per thousand. It is a good way of overlooking CTR and PPC and seeing what a domain makes per thousand visitors to the domain.

Here's an explanation for the 'tanked' CTR. There's no really pretty way to package it, so here goes...

We looked into the logs and at the data from last week and we now know that a lot of clicks on our pages were made by bots and not by real visitors whatsoever. This is something which we have investigated thoroughly as it seems that there was a lot of bot traffic around last week, even the week before that too. These can be seen by higher CTR than there was before matched with 11 cent clicks.
The thing with the 11 cent clicks is this:
We report the clicks in real time. So we see a click from the US, we count it and, once we receive the earnings data from Google, we update the generic data with the real earnings data. However, in the case of bot clicks, we count the click when it is made, but we receive no update data from Google, so the click stays there at 11 cents, un-updated. We realised that we had a lot of bot traffic on a lot of domains last week and so blocked it, sending the CTR back down again. However, looking at many of the accounts, it seems that the CTR has actually gone down to what it was before the rise.
The bot clicks can be seen very clearly by selecting the 'Ad region': North America. You'll see a lot of 11 cent clicks on there. If you look at the individual names, you'll find several with one view and one click and one eleven cent click.
Effectively we are paying out for clicks which we never should do. Google doesn't count them, so we are not being paid for them. Bots are difficult for us because there are so many different bots trawling the internet, some bad and some not so bad (like Google's own spiders). However some, even Google's, are stupid and will follow links, generating a 'click'. Even the mighty Domain Sponsor has to sometimes readdress bot clicks - one of our clients also at DS had $120 removed for bot clicks 2 weeks ago but realises that the clicks weren't "there" in the first place. We won't be doing this. Even though we are aware that these are earnings we shouldn't be paying out on, we will not be erasing the revenue for these clicks.

I hope this goes some way to explaining what is going on. It is frustrating for us, because we have noticed the PPCs on our system rise significantly in the last 5 days, but this has been overshadowed by people's CTR 'dropping' from the bot clicks being blocked! We are currently working on new techniques to increase CTR across the board, but for now, we would be very happy to look at any accounts which you'd like us to optimized. Just send a mail to [email protected] if you'd like us to have a look at your account.

Ed

 

[B33R]

Nice explanation Ed, much appreciated

Hopefully you can solve the bot click situation and everyone will be happy again!

 

[Devil_Dog]

Running a service like NameDrive must be a number-crunching nightmare.

Makes my head hurt just thinking about it.

 

[movingconcierge]

Ditto B33R...thanks, Ed.

 

[DOMiNIC]

I received this reply from Ed, today regarding keywords, It might be helpful to us all.

Thanks for all your support on NP, it's really appreciated.
I can't really think of a better answer to the keyword issue than a post that I made on a UK forum.

Setting multiple keywords - with commas, without commas or otherwise separated - often doesn't achieve much, as you won't get, say, 2 ads from keyword A, 2 from keyword B, 2 from keyword C etc. etc.

If you set 4 distinct keywords, say: Cars Trucks Motorbikes Insurance, then Google will try and firstly decipher this as one phrase "Cars Trucks Motorbikes Insurance" with little joy. They may then try and see if there are any phrases within the phrase. "Cars Trucks", "Trucks Motorbikes" "Motorbikes Insurance" (possible you'll get some results for this). Failing this, they will normally pick what they see as the 'strongest keyword and return ads for that - in this case, I would presume "cars" and ignore the other keywords, rendering them - and therefore the need to set them - redundant.

As a result, I always feel that setting multiple keywords is somewhat futile, though we see it happen a lot. If you do set them, I'd say use a comma though, as stated above, I don't really think it achieves much. It is a far better strategy to rotate individually through keywords you'd be interested in using and see which ones work out best on their own.

In the case of a phrase consisting of several words (i.e. "DVD players" "car insurance" "Far East Travel"), then no commas are necessary.

I hope this sorts it out a bit. It seems that Google doesn't really understand multiple keywords very well!

Let me know if you have any other queries,

Best regards,

Ed

 

[gazzip]

That's very handy to know - thanks Dominic, maybe I will be able to get a few more clicks ??



.

 

[DOMiNIC]

I received this reply from Ed, today regarding keywords, It might be helpful to us all.

Thanks for all your support on NP, it's really appreciated.
I can't really think of a better answer to the keyword issue than a post that I made on a UK forum.

Setting multiple keywords - with commas, without commas or otherwise separated - often doesn't achieve much, as you won't get, say, 2 ads from keyword A, 2 from keyword B, 2 from keyword C etc. etc.

If you set 4 distinct keywords, say: Cars Trucks Motorbikes Insurance, then Google will try and firstly decipher this as one phrase "Cars Trucks Motorbikes Insurance" with little joy. They may then try and see if there are any phrases within the phrase. "Cars Trucks", "Trucks Motorbikes" "Motorbikes Insurance" (possible you'll get some results for this). Failing this, they will normally pick what they see as the 'strongest keyword and return ads for that - in this case, I would presume "cars" and ignore the other keywords, rendering them - and therefore the need to set them - redundant.

As a result, I always feel that setting multiple keywords is somewhat futile, though we see it happen a lot. If you do set them, I'd say use a comma though, as stated above, I don't really think it achieves much. It is a far better strategy to rotate individually through keywords you'd be interested in using and see which ones work out best on their own.

In the case of a phrase consisting of several words (i.e. "DVD players" "car insurance" "Far East Travel"), then no commas are necessary.

I hope this sorts it out a bit. It seems that Google doesn't really understand multiple keywords very well!

Let me know if you have any other queries,

Best regards,

Ed