Nice, catchy, highly brandable name. A graphic artist/design company would find this to be a desirable online handle. However, this is a two edge sword. On one side, the name is a very attractive one for a graphic designer/design firm. On the other, graphic designers and design companies are not noted for spending large sums of money for domain names.
With these factors in mind, and giving the name weight for it's brandability:
Reseller low $xx Enduser high$xx-$200 range.