Excellent clear name for a widely-known process/compression.
Even undeveloped, some value to resellers, maybe:
high xx or low xxx.
It's not an EXCITING name, but is ideally descriptive; if this was developed as a site for all information about jpegs... history, how-it-works, basically an info site for anyone referencing anything about jpegs... even I would visit that to get questions answered. End user might pay well, since this name is second only to jpeg.com for anything-jpeg. Without dev, end user should see paying low - mid xxx for this, more if they're realy hot for the usage;
But it seems this would be an easy site to dev since there's so much available info to draw from, and once you get a lot of nice cross-referencing and some relevant affiliate links, I think you could get a lot of traffic to this kind of site and really boost your price. Top notch as a very focused niche site name for jpeg info.