Anyway, I can understand how some would find the name offensive, especially given the history. Then again, in today's modern society, many words and expressions from the past are being used in a humorous way. For example, the kids on Southpark often jokingly refer to one of their buddies who is Jewish as "Jew boy".
And then we have the points raised by Dave and Mark, regarding dating, or even the possibility of a new line of clothing merchandise being branded. These days, it wouldn't surprise me to see a name like that branded as 'cool' or 'hip'. I'm not saying it would be right or wrong, I'm just saying it wouldn't surprise me.
I don't know, it's a touchy subject. I can't place a dollar value on it, but one thing for sure... it's certainly not a domain that would be easily forgotten.