Hi DPs, I create this new thread to speak about innovation in the domain name industry. First, i want to set-up this immediatly that for me there is no innovation without "innovation at scale" ! I didn't see a lot of innovation in our industry since the creation of the ngtld program in 2012. And when you don't innovate, you die ! I mean the world pass you by. Last innovation I have in mind is probably the ENS/DNS matching but as crypto market is also collapsing, I don't see a real usage at scale on the short term for domain wallets. And again without innovation at scale, there is no innovation for me. I truly think that the primary reason why our industry is in danger is because of the lack of innovation. Reality is : Apps replace domains & trading move slowly from domains to social media accounts. Without counting that G is on a strategy to show less and less the domain to the users. Of course, you can always stay out of the road, and think it's better to do nothing and let other players crashed and move after. It's still a respectable strategy. But I think, it's not a good strategy if you really want the big game. Plus one day or another you will have to move or die like the others so why not anticipate and move now ? Of course, my deep thought is that all ngtlds will not be there in few years. Concentration already starts. As for our side, we choose to innovate and move in the social media industry for one primary reason : the market (see below) For the ones that still don't know anything about us, I think that selling domains to social media users is the key strategy on the long play. There is 1 Million new social media users every day against +100K .com new registrations. The smartphone has change everything coz it now gets all user attention and the ones that have not yet realize this major change in user behavior will be quickly vulnerable. Without counting that advertising is moving from TV and websites to social medias, empowering the ARPU by users on social media everyday. And so, I am really interested to know how many of you already think or already trade social media user accounts (facebook, twitter, ...) up to to their domains ? Let us know. All the .Best CF See below the chart that explain why we made a significant move from the domain name industry to the social media industry.