The Intercontinental Exchange paid $3.5 million for ICE.com, although they still just redirect it to TheICE.com.
ICE has many acronym possibilities with International, Intelligent, Investment etc. and C for corporate, cooperation, collaboration, currency, crypto, consumer etc. and .exchange is nice extension.
That Ice is a word and pronounceable bonus.
I would hope for low to mid $$$$.
Best wishes for it.
Bob