There are some potential End user "leads" there on the front page (at Google) ... but I don't see a lot if interest here in the lowly ".WS" (despite the search numbers on Overture), in my view.
Limited at the Reseller level. $25 - $40+ at the End user level, IMHO.
All the best.
You could get alot of hist becuase almost all high school girls look for a prom dress and I'm pretty sure some of them will end up typing promdress.com.