Hyphens - Prefered by a Big motoring company

[gazzip]

I just saw the ad on TV for the Nissan Aventure - It sounded strange as they read the domain name out as - Nissan hyphen adventure.co.uk, I have seen many hyphen domains on TV but they are not usually read out.

so I though I'd check the whois out as a matter of interest.

It appears they decided to register the hyphen version even though the non-hyphen version/s were also available at that time.

The non hyphen .com & .co.uk have since been reg'd and one is parked at sedo for sale.

It appears some people "prefer" hyphen domains !

Any thoughts on this example and do you know of others ?


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[floatingworld]

I can see the logic of focussing on the hyphen with a double emphasis on the company name and the car model, but they should have registered the non-hyphen .com and any other ccTLDs to protect and feed through.

 

[equity78]

I see a lot of car companies on tv like the hyphen I think Yoshi is right though they propbably have both versions of their domain

 

[-OutlawBiker-]

Hyphens are a smart choice for many companies and advertising, as well as a number of city locations, and industries or products. Of course they should also reg the non-hyphen versions. Just because the url-bar type-in domainer crowd doesn't like them, doesn't make them a better choice in several instances. Large corporations spend a ton of money figuring out what will work best in their online efforts and url-bar type-ins become less important than instant recognition. Some non-hyphen names are hard to read quickly and even sometimes harder for search engines to parse. Did you mean?

Examples:
*Harley Davidson owns the non-hyphen com, but points it to Harley-Davidson.com.
*E-Loan owns both but while pointing the hyphen to Eloan.com, still does all TV advertising and website titles/search etc using the hyphen version.

 

[tetrapak]

I've started to buy hyphenated domains for developement also.

 

[MadAboutDomains]

If it's on TV... I guess a hyphen separates the two words and makes them more memorable to the viewer. Buying the non hyphanated domain will also make it better for gaining typo hits.

I can;t see myself buying any Hyphanted domains unless there is something really special about it

- Luke :tu:

 

[peter phillips]

I think they preferred to register the domain with a hyphen to separate the company name and the car model name and rightly so. But keeping in mind the type-in traffic and sheer no. of people who forget to type the hyphen, they should've registered the non hyphen name and pointed it to the hyphen .com.

 

[accent]

I think they preferred to register the domain with a hyphen to separate the company name and the car model name and rightly so. But keeping in mind the type-in traffic and sheer no. of people who forget to type the hyphen, they should've registered the non hyphen name and pointed it to the hyphen .com.

What is a few reg. fees to Nissan? Way below nothing.
These guys get paid big bucks as "Advertising Wizards" and they do not reg the non-hyphens????
Dumb.
Dumb.
Dumb.

 

[gazzip]

What is a few reg. fees to Nissan? Way below nothing.
These guys get paid big bucks as "Advertising Wizards" and they do not reg the non-hyphens????
Dumb.
Dumb.
Dumb.

That's what I thought - I can see the advantage of registering / using the hyphen domain when it come to TV advertising but to not reg the others is just pretty silly when they were available at the time.

I suppose they could go after them but it would have been wiser to just pay an extra $20 or so for the non hyphen .co.uk and .com.

I have Dial-A-Loan.com which I think would be perfect for TV / Billboard and magazine advertising, unfortunately I do not own the non hyphen one.


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[sooty]

I think hyphen domains can be brandable for long domains definitely.

 

[AdoptableDomains]

U-Haul has both uhaul.com and u-haul.com that resolves to the unhyphenated. In their case the hyphen is in their real name, but it's easier to advertise without saying it.