advice How To Value a Domain Name

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This is one of my favorite parts of the valuation process. When appraising, you can look at trends for many different situations. One easy way to find trends is to visit trends.google.com. It’s a search tool that shows you the number of Google searches for any term over time.

The value of a domain can be limited if it contains a locality or region in its name. For example, if your domain name is BostonCatering.com or BostonTutoring.com, people will think you’re only serving markets within the Boston area. There are exceptions to the rule, like Boston Market or Kentucky Fried Chicken., but for the most part, if a domain is regional, it will have less value than a universal domain like Market.com, FriedChicken.com, or Tutoring.com...

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