How do you define a domain name value?

[Njtnelav]

Which kind of researching do you have to do in order to get a realistic estimate for your domain? Actually the only methods i know are typing the domain in some value appraisal site like Estibot or GoDaddy Value or comparing similar names on Namebio.
Do you know some other ways to do it?

 

[gilescoley]

Welcome to NP

Never use Estibot or any automated appraisal tool, the new domainers biggest mistake

Read this forum from top to bottom, dont register any names before you have done that

Check out dnjournal.com and namebio.com to see recent sales and get an idea of what makes a name valuable.

Dont take offence to people on here if you get bad appraisals on your names, we have all had them at some stage, be willing to learn and take advice

Some basic rules and advice that apply a lot of the time...

Shorter is better
Brandable
Easy to spell and pronounce, search "radio test" on namepros
Dont mix letters and numbers
Stick to .com or strong cctlds, preferable just .COM until you understand the industry more
Stay away from hyphens
Stay away from strange, obscure extensions, even when a good keyword is available
Stay away from company names/products/trademarks
Dont register a .net, .info or other cctld because the .com sold for a nice amount, it doesnt work like that.

Good luck

 

[Njtnelav]

Welcome to NP

Never use Estibot or any automated appraisal tool, the new domainers biggest mistake

Read this forum from top to bottom, dont register any names before you have done that

Check out dnjournal.com and namebio.com to see recent sales and get an idea of what makes a name valuable.

Dont take offence to people on here if you get bad appraisals on your names, we have all had them at some stage, be willing to learn and take advice

Some basic rules and advice that apply a lot of the time...

Shorter is better
Brandable
Easy to spell and pronounce, search "radio test" on namepros
Dont mix letters and numbers
Stick to .com or strong cctlds, preferable just .COM until you understand the industry more
Stay away from hyphens
Stay away from strange, obscure extensions, even when a good keyword is available
Stay away from company names/products/trademarks
Dont register a .net, .info or other cctld because the .com sold for a nice amount, it doesnt work like that.

Good luck

Thank you for your time, i'll use those tips wisely

 

[Andrew Knox]

Welcome to NP

Never use Estibot or any automated appraisal tool, the new domainers biggest mistake

Read this forum from top to bottom, dont register any names before you have done that

Check out dnjournal.com and namebio.com to see recent sales and get an idea of what makes a name valuable.

Dont take offence to people on here if you get bad appraisals on your names, we have all had them at some stage, be willing to learn and take advice

Some basic rules and advice that apply a lot of the time...

Shorter is better
Brandable
Easy to spell and pronounce, search "radio test" on namepros
Dont mix letters and numbers
Stick to .com or strong cctlds, preferable just .COM until you understand the industry more
Stay away from hyphens
Stay away from strange, obscure extensions, even when a good keyword is available
Stay away from company names/products/trademarks
Dont register a .net, .info or other cctld because the .com sold for a nice amount, it doesnt work like that.

Good luck

Good tips. I disagree about never using automated appraisals. Don't just look at automated appraisals but do use them as another data point. Other things to look at

Original reg date of domain
Archive.org
Number of TLDs regged
Exact monthly search volume
First few pages of Google (eg. Google "example" if looking to buy example.com)

 

[gilescoley]

Good tips. I disagree about never using automated appraisals. Don't just look at automated appraisals but do use them as another data point. Other things to look at

Original reg date of domain
Archive.org
Number of TLDs regged
Exact monthly search volume
First few pages of Google (eg. Google "example" if looking to buy example.com)

Yeah, I mean never use automated appraisal tools to appraise your names,

I just use Archive.org and WHOIS for most of that, Estibot charges for the use of those other tools, plenty of free options out there. All there others like Evaluate etc are just rubbish

 

[Andrew Knox]

@gilescoley yea I only look at GoDaddy Appraisals to be honest and it certainly isn't the only thing I look at. It takes 30 seconds and at the very least you get comp sales that don't show on Namebio.

 

[gilescoley]

@gilescoley yea I only look at GoDaddy Appraisals to be honest and it certainly isn't the only thing I look at. It takes 30 seconds and at the very least you get comp sales that don't show on Namebio.

No problem, I've always found GD appraisals to be a joke to be honest but each to their own

 

[Andrew Knox]

@gilescoley so you don't use the GoDaddy Appraisal tool at all?

 

[biggie]

Hi

if you feel you have to use an appraisal tool, then that may be the problem.


until you become tool free,
and can evaluate a domain... based on what you see

then forever a slave to AI you will be,

all while paying a yearly subscription fee



imo….

 

[Njtnelav]

Hi

if you feel you have to use an appraisal tool, then that may be the problem.


until you become tool free,
and can evaluate a domain... based on what you see

then forever a slave to AI you will be,

all while paying a yearly subscription fee



imo….

This is gold, i will stick it onto my notebook!

 

[Andrew Knox]

Hi

if you feel you have to use an appraisal tool, then that may be the problem.


until you become tool free,
and can evaluate a domain... based on what you see

then forever a slave to AI you will be,

all while paying a yearly subscription fee



imo….

Lol... Agree to disagree but nice rhyme

 

[gilescoley]

Hi

if you feel you have to use an appraisal tool, then that may be the problem.


until you become tool free,
and can evaluate a domain... based on what you see

then forever a slave to AI you will be,

all while paying a yearly subscription fee



imo….

100% true, once you understand domains and the value of names, you can tell a valuable name just by the length, keywords, extension etc,

@gilescoley so you don't use the GoDaddy Appraisal tool at all?

Thats correct, I don't use any appraisal tools, they just make up figures most of the time, you are better off researching the following

1) How many end-users out there for your name(s)

2) What size companies they are, its easy to find out network, financial figures etc (Google, Bloomberg, Yahoo Finance etc)

3) Who is the CEO, Business Development Manager, Legal Counsel at the company, dont just email random people at the company or the WHOIS email address, email the decision maker or the email will be deleted (LinkedIn, Google, their website)

4) What other names do these companies own?

Not sure how you can disagree with what biggie said, you really wont need those tools in a few years, it just takes time to understand domain value, anyone who has been in the game for a while will tell you that.

Good luck

 

[Sami Ketolainen]

Most important tool is your own head. If you have been at business world, you don't have to even think that has this particular domain name value.

Ask always from yourself, would I use this domain name for my own business if I would have money to run own business.

It's always good to check out comparable sales, how many searches there are but with experience you will start to see with your eyes which domain name is perfect for example travel agency, brokering service and so on.

 

[Andrew Knox]

@gilescoley I agree that you should do everything you just said. Then you should spend another 30 seconds to do a GD Appraisal. Again, there are a ton of sales reported on the GD Appraisal that you won't see on Namebio or anywhere else. That alone makes it worth using. Also biggie said "until you become tool free". Google, whois search, Namebio, hunter.io, email, etc are all tools.

 

[biggie]

Also biggie said "until you become tool free". Google, whois search, Namebio, hunter.io, email, etc are all tools.

I precluded that, with "if you feel you need to use an appraisal tool"
and from my perspective, none of those you mentioned, are appraisal tools.

imo...

 

[Bob Hawkes]

A few months ago I published on NameTalent a piece on how to evaluate a potential domain name acquisition. You can get the full article at the link below but it starts with a consideration of potential end users and the value they would derive from the name, then moves on to general popularity, and then cost/benefit including a look at past sales and trends. I do suggest consulting appraisals as part of the multi-step process. Aesthetics of the domain name are important but hard to evaluate. Generally names that are elegant being only as long as needed are best, and names that are positive and feel fresh. There are different types of domain names (6 according to DNAcademy classification) and different name structures.

https://nametalent.com/2018/11/evaluating-a-potential-domain-name-acquisition/

Bob

 

[Andrew Knox]

I precluded that, with "if you feel you need to use an appraisal tool"
and from my perspective, none of those you mentioned, are appraisal tools.

imo...

I was being fastidious

Great post @Bob Hawkes

 

[gilescoley]

Then you should spend another 30 seconds to do a GD Appraisal

Total waste of time, may as well put some figures in a hat. close your eyes and just pick one out

 

[Andrew Knox]

Lol of course... The GoDaddy Appraisal Tool is just a random number generator right @Joe Styler ?

 

[gilescoley]

Lol of course... The GoDaddy Appraisal Tool is just a random number generator right @Joe Styler ?

Try some names that vary in value and you will see. If you need confirmation from someone who works for godaddy then there is not much more to discuss. What do you think Joe will say?