Short, pronounceable, passes radio test and only two syllables so ticks a few boxes for a brandable.
Problem though which trumps all of the above is that it just doesn't sound nice!
If I wanted to setup a business with all of the above positive criteria I could hand reg about 5 better names right now...
Flip it, advertise on GD auctions for free, wouldn't advise trying to develop (as cant think of an industry or business that would fit). Expect mid xx at best.