I've done the research for this name It's not quite the words you need to target lucrative alcoholic support programs. But I could see it being used for a laddish website about the joys (and disgraces) of drinking heavily. Pictures/videos of people acting stupid, slutty, sloppy and otherwise. But I can't see it going for much over xxx, as the value will mostly be in the development of it.
I would imagine most people searching the term are trying to find out if they (or someone they know) is a "heavy drinker." It possibly could serve as a small lead generation site for alcohol intervention programs. Maybe xxxx there if you can get someone to bite. The trend is away from sites like that though.