Imho this is a good name to hold. There are plenty of ngtld haters but in reality a big change is impending. The notion that tld's will directly relate to the name of a business may scare a lot of legacy generic tld users, but change is not meant to please everyone. Soon enough the business world and gtld space will come to an equilibrium. Stores will use .SHOP, Accounting firms .Accountants , HF will use .Fund, Blogs will use .Blog and so on. There will be high level one word brandables using whatever ngtld makes sense for their company like Circuit.City for example or Dollar.Club. Why? Because it is more efficient to have a name that directly segments your business into its niche to solidify your online presence and this will only become more prevalent in the future. Bad names and CHIPS will drop into oblivion because they do not have any prospects for commercial use. You can't reg anything random in these ngtlds and expect a return because there is a lot more competition. For example there maybe only a few hundred good names in .SHOP and thats what scares legacy gtld owners because the prospects for success are slim to none if you are late to the party. Another issue is the fact that a good proportion of domainers are only focused on making fast money and have a short term view of the domain market, so they will be impossible to convince because it's not in their nature to focus/plan for future trends. These are probably the same people who were late to the party for LLLL.com's and are now paying a premium price for something they could have regged by hand years ago. Ask yourselves...if ngtld's were so bad then why are massive companies purchasing the best ones at premium prices? It's happening everyday and a majority of the sales are out of the public sphere a good example would be the fact that Microsoft just acquired Surface.Studio for an undisclosed fee. Anyways it might take some time for this name to sell but....it's definitely worth while to hold because it will take time for consensus to reach your level of thinking but when they do....you can laugh your way to the bank.