Great name ..... works well with the extension. An organization is not only a non-profit. As the high def market grows so does the need for educating the end user. This is a perfect name for a "HOW TO" forum. An ad sponsored forum for the layperson and industry fans.
Your content should include tutorials, how to videos and articles. A solid forum staff of knowledgeable mods and you should do well. A good developer will see the potential in this name.
Ignore the offers, (like mine

) of mid $$ and hold out for low $$$ and up. Or develop it!
Not worth the marketing and branding expense ...unless you have
a huge budget and are willing to mass promote with advertising.
The dot com will realize your marketing efforts do to human nature.
Something you can only marginally control.
NN