news Google Domains using domains.google domain name for their registrar

[Arpit131]

Company shifts registrar landing pages to .google domain name.

Google has begun using a domain name under its .brand top level domain name, .google, for its domain name registrar.

The company announced today that you can find its registrar at domains.google.

Its original domains for the service, domains.google.com and google.com/domains, now forward to domains.google. However, once you log in, the domain name reverts to domains.google.com.

Coverage

• Thedomains
• Domainnamewire
• Onlinedomain

Will this give boost to more .Brand domain names?

 

[Jon B]

The public trusts Google for a variety of web services. Why not domains? Google is making their brand synonymous with the domain industry through search (their core product).

When you search "domains"....domains.google comes up first. Google is blatantly skewing search results to favor their own products / services and facing record fines in Europe for anti-trust violations as a result.