- Impact
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Thanks to a penny promotion for its second anniversary, the .XYZ gTLD more than doubled its numbers from less than 3 million, to more than 6 million domains.
Without continuous promotions, often below the wholesale price, it’s questionable whether even the 2.8 million number right before the penny promotion would have ever been achieved.
SourceDomain investors who “bit the bait” at a penny a pop, are left with 10 more months during which they have to either flip these domains, or build web sites on them. The third option will be to drop, at renewal time, those that stand no chance to recover even a penny, plus the renewal fees.