Good or bad idea?

[domainer700]

I found a name with about 1,000 global monthly search volume (exact) but with a lousy CPC value (0.05). However it has advertisers. I've seen other names with identical statz registered. Should I go ahead and register the name in spite of it's CPC value? I'm getting desperate here.

NEW DETAILS, the extension available is .com. Obviously no other extensions for this name have been registered. The name is 4 words long.. it's pretty much a 4 worded search query.

 

[Blake]

I found a name with about 1,000 global monthly search volume (exact) but with a lousy CPC value (0.05). However it has advertisers. I've seen other names with identical statz registered. Should I go ahead and register the name in spite of it's CPC value? I'm getting desperate here.

Hello Domainer700,

First welcome to namepros I see your a relatively new member here. I am going to try to answer some of the questions you have asked with answers that work for me.

Question 1: Should I register a name with 1k Search Volume?

My thoughts: This is truly a tough question not knowing name/extension etc. My method is a simplistic approach..Does the term have high competition meaning are the pages currently ranked on page 1 of high PR, Backlinks, Etc? Also something to consider is 1k exact volume is divided up many ways between paid ads, and position on the first page....

If memory serves me correct positions get something like this :

Rank 1: gets like 30% of clicks
Rank 2: gets like 12% of clicks

And so on.....those are not exact numbers just my conclusions and findings...So you would need to divide your 1k/mth by the percent and then weigh whether the service/product your site will sell would make a profit.

Question 2: Low CPC Value

My thoughts: I hardly ever use cpc value as a gauge on purchasing a domain name. I do however wonder with very low bids if this product/service is new and hasn't went mainstream yet. So if the product is older and has been around a while I expect there is no money to be made with a $0.05 CPC....so I'm shooting in the dark saying perhaps passing it up may be the best course of action.

Question 3: Other names with identical stats registered should I grab this one?

My thoughts: I feel this would be the wrong way of looking at a possible domain purchase. These "other" names may have more marketing potential then your name. Also keep in mind that many domains are purchased for speculation and just plain out resell.

Your last concern is I see you mention that your getting desperate. Why are you desperate? Purchased names with no luck? Desperation is not the mindset you need for domaining....determination is what you need..your going to make mistakes we have all made them...but you keep reading up on forums asking questions and eventually a light will come on and you'll start making headway!

Hope I have addressed most of your concerns and once again this is just my thoughts not an industry standard by any means. I go the path less followed

Cheers

Blake A. Worthington

 

[Sparhawke]

I agree with Blake with regards to the CPC, if a product has been out for 10 years and it has such a dismal cost per click as 5 cents then that tells me there is no competition for it and no one particularly cares enough to get into it.

It could be however that the domain you are targeting may have a 5 cent CPC for that, but further along the lines you may have a much better $1 CPC...

This could be like for "Food Preparation" or some such, not many people have have need to bid on those keywords since maybe only a couple of names dominate, but they may pay a fortune for Henckel knives or Miele ovens (best in the world) and the CPC will be through the roof.

Everyone would've ignored it because the cost is so dismal but he who looks past that and finds out what else can be done beneath the surface will make the mint.

What I am saying is don't take that at face value but look further into it and try to see hidden potential, if you cannot then you are best taking a walk and finding something else

 

[Toni]

Great post Blake!

If the 1k exact searches a month domain is related to a product/service or something that people spend money on, and doesn't have any TM issues I would grab it for sure if it were .com and might even do so if it is .net, .org, it all depends..

Good Luck Domainer700, as Blake mentioned determination is the way to go

 

[1rrr1]

Really depends on the extension, as well as how long the domain is, as well as the breadth of the market that the domain can cover.

 

[lothos]

I'm getting desperate here.

don't register names out of desperation.

 

[domainer700]

meaning are the pages currently ranked on page 1 of high PR...

Thank you for your reply. Can you please clarify something for me.

What does PR stand for? Page rank? And what did you mean by the above statement.

Thank you.

Your last concern is I see you mention that your getting desperate. Why are you desperate? Purchased names with no luck?

More like frustrated that most good names seem to be gone (registered) so when I come across some keywords that have some search volume and haven't been registered, I get excited is all.

Thanks for the support.

What I am saying is don't take that at face value but look further into it and try to see hidden potential, if you cannot then you are best taking a walk and finding something else

I think I will do that. Thanks.

If the 1k exact searches a month domain is related to a product/service or something that people spend money on, and doesn't have any TM issues I would grab it for sure if it were .com and might even do so if it is .net, .org, it all depends..

Good Luck Domainer700, as Blake mentioned determination is the way to go

Thanks.. I never thought of that before.. so the keywords should be related to a product or service that people pay for. Why? Because advertisers pay more money to advertise on those keywords? Thus giving us a greater potential to earn more PPC income?

Really depends on the extension, as well as how long the domain is, as well as the breadth of the market that the domain can cover.

Is four keywords too long? The extension is .com

The market seems to be huge, some keywords within the market costing as high as $8 per click. The name in question however does not have a very good CPC value - as mentioned before. Ironically the name in question contains two keywords with a CPC value of $5.
But I think the reason for the low CPC value is that it appears to be search terms used by people NOT looking to spend money on the service related to the keywords. Thanks.

 

[mintdesignnz]

1K might be drive-by traffic brought by search engines. Is is a two-keyword domain? I would rather go for long tail keywords.

 

[domainer700]

1K might be drive-by traffic brought by search engines. Is is a two-keyword domain? I would rather go for long tail keywords.

It's a four worded search query.