- Impact
- 8,558
In its IPO filing, GoDaddy makes clear it prefers different metrics. It likes bookings, which are all the cash receipts taken in during a given period, better than revenue. It only records revenue as the domain name and other customer agreements progress, so a two-year domain name rental paid up results in revenue spread out over 24 months. Bookings for 2013 were $1.40 billion, versus revenue of $1.13 billion. Some sales don’t stick, however, and GoDaddy is forced to make refunds: $96.1 million of refunds in 2013.
GoDaddy also likes adjusted EBITDA, which omits those pesky depreciation and amortization expenses. And it’s also enamored by a metric known as unlevered free cash flow, which is akin to a consumer making a monthly budget that omits the mortgage payment. It’s fun to dream.
http://www.thedomains.com/2014/06/21/go-daddy-now-carrying-1-5billion-in-debt/