I honestly don't know. I get an average of 5% visits from Beijing China.
Perhaps they have software or crawlers to hunt out names which would be suitable for the Western market with a view to investment.
If you want to get some Chinese Google traffic, you could put a lot of articles written in Simplified Mandarin Chinese on your site. For instance if you were to translate all your English articles into SMC and posted them as alternatives to Chinese readers you will get a lot of Chinese traffic.
I use this tactic on websites a lot, and it's not wrong to do.