The challenge for your business is to seamlessly evolve along with these social networks — and that's where personalized domain names come into play.
Most third party platforms automatically assign users an altogether forgettable web address like www.facebook.com/yourbrand or www.twitter.com/yourbrand.
For brands that find it difficult to pick a single social media channel, there’s also the option of pointing a .social domain to a social media aggregation site where fans and potential customers have the advantage of seeing all of a brand’s third party content in a single place.
Read MoreWhile many generic top-level domains (gTLDs) are relatively new, many brands are already embracing this opportunity to redirect to multiple social platforms...
