Your site is missing the "usual" framework. The context box is a bit too narrow, if you widen it, you'd get a more solid screen appearance. The font size in the nav boxes is also a bit small, if you increase the size a bit, you'd get more presence there as well.
I agree with "nmoshana", your logo is not quite what it could be, some custom work or at least some more applied creativity would go along way.
You're missing a tag line, something that sums your site up and generates interest in the users to actually use your site for what you're setting out to provide from them.
In terms of functionality, it would be interesting to see the top 10 accessed or ordered items. Something that demonstrates what users like the best.
Try to get some backdrop color on there, it would emphasize your main content more.
Overall, you've started to get the items and feeds, now it's time to customize and give your site some level of unique appearance and functionality.
Best of luck.