ideal as a brand eg pronounced with a silent e eg firm great for a posh brand eg clothes shoes or handbags etc but also valuable as a 5 letter ,com could be worth holding on to for a few years as an investment or finding the right branding professional that can make it a high st brand either way you'd make a return on your investment but if you are yet to purchase it it may already have been purchased such is the scarcity of good quality brandable 5 letter .com's