- Impact
- 1,362
"In the longtail stream of things, I predict ATSC 3.0 aka NextGen TV will most impact domains, and domaining". NamePros 2020-predictions-for-the-domain-industry
Yesterday, the FCC protected the public interest with 'Broadcast Ownership Rules' that kept TV stations in-their-lane by restricting the number of media outlets a company could own or control within a geographic market. Today, March 26, 2021, FCC "Broadcast Internet" Rules take effect and the legacy Broadcast Ownership Rules that prevented broadcasters from 'owning the public air waves' in a market no longer apply.
BROADCAST CAN NOW BONE BROADBAND
The broadcast TV airspace can now kick ass in cyberspace. The new FCC "Broadcast Internet" rules allow NextGen TV Stations to become direct-to-consumer web streaming platforms. In that scenario, the domain owner is the movie theater owner. As both decide what gets put on-screen. And, like theaters domains will still be around. But decreasing levels of revenue, value, and traffic is likely to be Coming Soon to a Domain Theater Near You. Especially since domains do not have the "theater experience" attraction to offer.
NextGen TV, actually holds the winning 'theater experience' hand, as it can deliver audio and video that is at least 4X better than HD -at half the energy. And because its broadcasted over-the-air directly to phones, TVs, cars and internet devices, I expect Disney (who owns ABC TV), and other web streaming video platforms, will soon avoid the buffering broadband pipes and use the Broadcast Internet for content delivery.
The new FCC rules also declares 'datacasting' among the “primary” uses TV stations can devote a “substantial majority” of their spectrum to. This means they could become 'air space' ISPs for 'broadcasturl' channels like Evoca.TV -that puts up a NexGen TV tower and sells customers an TV antenna -this works great in rural areas as nothing else is needed to connect, and no VAST network needed for the tower.
Datacasting also means they can offer new data services like broadcasting encrypted software updates, or scraping cyberspace, and radio-space, like a search engine to funnel contextual data into their digital sub-channel ecosystem... be it picture-in-picture, split screen, text crawl, with optional radio band audio.
NextGen TV is rolling-out now. Its estimated that 50% to 70% of households in the US will be in-reach of at least one NextGen TV station by the end of this year. The technical catch is folks need to have a phone, car, TV or tuner, equipped with a NextGen TV chip. In theory if you can connect your web router to a NextGen TV tuner you're good. Once connected, the NextGen TV signal delivers up to a 25Mbps data stream (Free), independent of internet access... so you don't have to have web access to get a NextGen TV signal.
Of course the interactive internet aspects will be lost without a web connect. This includes most tracking and targeted ads. Personalized content on the datacasting sub-channels, including the emergency alerts, though the ability to power-on your TV or phone in an emergency is in the chip itself.
LINKS:
https://www.WatchNextGenTV.com
https://www.federalregister.gov/doc...broadcast-internet-innovation-through-atsc-30
OPINION
Generally, I support NextGen TV and the FCC's Broadcast Internet merger... but I think it should be a two-way street. A handful of TV and radio station owners should not be able to weaponize the public air-space against the many media owners in the public cyberspace.
Just as the broadcast media domain can leverage access to the public cyberspace to enhance its business prospects. The internet media domain should be able leverage broadcast access in the public airspace to enhance its business prospects.
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Yesterday, the FCC protected the public interest with 'Broadcast Ownership Rules' that kept TV stations in-their-lane by restricting the number of media outlets a company could own or control within a geographic market. Today, March 26, 2021, FCC "Broadcast Internet" Rules take effect and the legacy Broadcast Ownership Rules that prevented broadcasters from 'owning the public air waves' in a market no longer apply.
BROADCAST CAN NOW BONE BROADBAND
The broadcast TV airspace can now kick ass in cyberspace. The new FCC "Broadcast Internet" rules allow NextGen TV Stations to become direct-to-consumer web streaming platforms. In that scenario, the domain owner is the movie theater owner. As both decide what gets put on-screen. And, like theaters domains will still be around. But decreasing levels of revenue, value, and traffic is likely to be Coming Soon to a Domain Theater Near You. Especially since domains do not have the "theater experience" attraction to offer.
NextGen TV, actually holds the winning 'theater experience' hand, as it can deliver audio and video that is at least 4X better than HD -at half the energy. And because its broadcasted over-the-air directly to phones, TVs, cars and internet devices, I expect Disney (who owns ABC TV), and other web streaming video platforms, will soon avoid the buffering broadband pipes and use the Broadcast Internet for content delivery.
The new FCC rules also declares 'datacasting' among the “primary” uses TV stations can devote a “substantial majority” of their spectrum to. This means they could become 'air space' ISPs for 'broadcasturl' channels like Evoca.TV -that puts up a NexGen TV tower and sells customers an TV antenna -this works great in rural areas as nothing else is needed to connect, and no VAST network needed for the tower.
Datacasting also means they can offer new data services like broadcasting encrypted software updates, or scraping cyberspace, and radio-space, like a search engine to funnel contextual data into their digital sub-channel ecosystem... be it picture-in-picture, split screen, text crawl, with optional radio band audio.
NextGen TV is rolling-out now. Its estimated that 50% to 70% of households in the US will be in-reach of at least one NextGen TV station by the end of this year. The technical catch is folks need to have a phone, car, TV or tuner, equipped with a NextGen TV chip. In theory if you can connect your web router to a NextGen TV tuner you're good. Once connected, the NextGen TV signal delivers up to a 25Mbps data stream (Free), independent of internet access... so you don't have to have web access to get a NextGen TV signal.
Of course the interactive internet aspects will be lost without a web connect. This includes most tracking and targeted ads. Personalized content on the datacasting sub-channels, including the emergency alerts, though the ability to power-on your TV or phone in an emergency is in the chip itself.
LINKS:
https://www.WatchNextGenTV.com
https://www.federalregister.gov/doc...broadcast-internet-innovation-through-atsc-30
OPINION
Generally, I support NextGen TV and the FCC's Broadcast Internet merger... but I think it should be a two-way street. A handful of TV and radio station owners should not be able to weaponize the public air-space against the many media owners in the public cyberspace.
Just as the broadcast media domain can leverage access to the public cyberspace to enhance its business prospects. The internet media domain should be able leverage broadcast access in the public airspace to enhance its business prospects.
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BitPath: Broadcast Data Network
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