it's a decent name, i think. i especially like the .org, instead of being a .com, myself. as for the heiphen, i could take it or leave it.
false-reality.org could theoretically attract a really worthwhile audience, too, though. ...so i think the positive outweighs the negative. (only negative being the heiphen, which isn't really all that negative, anyway.)
some organization could possssssibly one day pay half decent money for such a name. hundreds, maybe.