Actually they have their own sites and yet pay me for ONE PAGE on a keyword portal for their industry.
Their page is a GEO, so when people see their ads, they see my keyword and get high CTR and their QS is high due to my keyword and the fact is most see 50% to 66% response ratios off my work.
So it's not ditching their sites, their sites exist and DO NOTHING they get all their leads from my portal.
So a few of the larger firms were told, hey we got this new tld and we MIGHT sell it if you want to switch your management from our portal to this.
Most asked due to bar rules, can they even OWN .tld for their niche of law when they are a LLC or PLC etc.
So while they're a type of LTD they have bar rules as to what they can use in their business.
So I explained most bar rules I've seen exclude internet marketing, but on TV or RADIO law firms much correctly identify themselves.
But each one was very interested in obtaining a keyword like this, since that is why they are on one of our portals in .com or .net
Anyway, the interest is there, but we're starting to see the legal and medical terms as new portals, so instead of one client in a city dominating local ppc for their term, we can have two or just offer a double it up SEM plan, legal marketing revolves around how much do my leads cost.
Less than 5% of lawyers can afford to dominate ppc in a local market, it's more for the top end of that type of practice in any market, the fact is lots of lawyers are starving and only firms with a proven ability have made enough to expand into local TV/Radio and google domination.
Anyway, we like the .LTD and thanks to this forum we learned it was open and so we took all the keywords we wanted in areas we already develop in.
So to us, they're well worth reg fees and if we develop instead of sell, well then they may never sell since once we put a couple of clients on any of them, the asset becomes worth an 8 year multiple of large yearly income streams and well worth way more than any names should sell for.
If the top .ltd sale is only 115K and put one PIA on say injurylawyer.ltd that has a 30K monthly sem budget well that makes us 10K A MONTH, so that's 120K a year and it would have an 8 year asset value so almost 1Mil from just 1 client in a minor market.
Our business model makes the names with development worth more than the names could be worth easily.
So the more we're looking at these gems, we're smiling and saying why not just keep and develop.
oh some of these lawyers and doctors do also HOST on our cloud since we have the fastest professional cloud hosting network their is and to be on our cloud starts at 250 a month and some firms are on our network on fully managed servers that start at 1K a month.
So professional hosting and sem is our core business and that's why these keywords .LTD were a natural registration for us.
I'm just glad this forum had a thread that alerted us to .LTD
I have no problem owning these keywords in what I think is a natural tld for us to own, invest and develop in for professional business use.
Sure we love .com and .net but it's our services that can make any of these new reg's major assets, you don't need many clients paying you thousands a month on just one domain to see how it is a valuable IP asset to your company.
As much as I would love to churn a few of these into sales NOW, the more I look at them the more I say develop and put high valued clients on them.
