Evergreen Link Building Strategies for Any Website

[Gustavo-Woltmann]

There are a TON of different link building strategies on the web. Broken link building, scholarship link building, stealing competitor links, and so on and so on and so on.

We’re not going to list every single link building strategy out there (mainly because Backlinko already did that in their link building guide).

What we are going to do, though, is list out some of our favorite strategies, and link you to resources where you can learn more:

1. Broken link building. You find dead pages with a lot of backlinks, reach out to websites that linked to them, and pitch them something like “Hey, you linked to this article, but it’s dead. We thought you’d want to fix that. You can use our recent article if you think it’s cool enough.”
   
   
2. Guest posting. Probably the most popular link building strategy. Find blogs that accept guest posts and send them a pitch! They usually let you include 1-2 do-follow links back to your website.
   
   
3. “Linkable asset” link building. A linkable asset is a resource that is so AWESOME that you just can’t help but link to it. Think, infographics, online calculators, first-hand studies, or research stuff like that. The tl;dr here is, you create an awesome resource, and promote the hell out of it on the web.
   
   
4. Skyscraper technique. The skyscraper technique is a term coined by Backlinko. The gist of it is, you find link-worthy content on the web, create something even better, and reach out to the right people.
   

Most of these strategies work, and you can find a ton of resources on the web if you want to learn more.

However, if you’re looking for something a bit different, oh boy we have a treat for you! We’re going to teach you a link-building strategy that got us around:

• 10,000+ traffic within a week
  
  
• 15+ leads
  
  
• 50+ links
  

...And so much more, all through a single blog post.

Gustavo Woltmann.