It's a nice name, it's an actual job (Insurance estimator) you could develop it into a job portal for all types of estimator jobs, salaries, news etc etc
Possibly something to do with insurance pricing estimates (quotes) a company could brand this into a nice app? Not sure on this one though..... "a quantity used or evaluated as an estimate of the value of a parameter."
Price wise? I would look for high xxx to low xxxx