I'm not very confident in this one, but here are my thoughts. Do you view the word as eLifeSure as perhaps referencing an online life insurance service provider, or am I totally missing the mark? eLifeStyle, I realize not exactly a comparable, sold in .com for $1999 back in 2015 (they also show eLifeStory for just $600 but it was way back in 2007 and I don't think really comparable anyway). I would suggest low $$$$ probably a good price to end user.